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Eyeview Appoints Jeff Fagel as Chief Marketing OfficerEyeview, the industry leader in outcome-based video marketing, today announced the addition of veteran digital executive, Jeff Fagel, to the management team as the company's Chief Marketing Officer (CMO). Fagel will lead Eyeview's brand marketing strategy with a focus on growing the marketing team, deepening customer relationships and continuing to strengthen its leadership position in the outcome-based video marketing space. "I'm excited to add a marketing leader with deep digital, retail, brand and customer experience to define, build and lead a new video advertising category around outcome-based video marketing," said Oren Harnevo, CEO and co-founder of Eyeview. "Today's marketers must prove a measured return in sales on every dollar they spend and Jeff understands this, as he has spent time as a brand side marketing leader and is a seasoned marketing technology CMO who has worked directly with brands to navigate the competitive landscape and scale their businesses." "For me, what is most exciting is that Eyeview has proven that video can do more than branding, driving significant incremental offline sales for clients across retail, CPG, auto and travel segments," said Fagel. "The future ofmarketing is about business outcomes, not media outputs. Eyeview is delivering on the long-awaited promise of marrying the engagement and appeal of television quality video advertising with data and targeting capabilities in order to drive sales. Results speak louder. Period." Fagel most recently was the CMO at Cofactor, a division of Tegna, formerly Gannett (Cars.com, Careerbuilder, etc). Prior to that role, Jeff led marketing at edo Interactive, a venture-backed startup within the emerging payments space. Fagel has extensive brand marketing, consumer packaged goods, and retail experience. He was responsible for strategic leadership across the Kmart brand and its private-label portfolio with a focus on customer, digital and social media strategy. An innovator in multi-channel brand development, prior to Sears Holdings, Fagel held multiple marketing leadership roles at PepsiCo and ConAgra. Fagel is a frequent industry speaker and published contributor across influential marketing, digital, mobile and technology press including Fast Company, Ad Age, TechCrunch, Venture Beat, Huffington Post (News - Alert), Content Marketing Institute, and Entrepreneur. With a 90 percent renewal rate and expansion among existing Fortune 1000 accounts such as P&G, Walgreens, Honda (News - Alert) and Priceline, Eyeview has tripled its revenue since 2014, while growing its employee base by 20 percent. Fagel will divide his time between the Eyeview New York and Chicago offices; his appointment is effective immediately. About Eyeview Eyeview is a video marketing technology company and the industry leader in outcome-based video marketing. Eyeview delivers superior return on investment through 1-to-1 video. Through proprietary VideoIQ® technology, Eyeview easily leverages brand, product and consumer data to create and deliver 1-to-1 video ads to every consumer and ultimately drive sales. VideoIQ® provides an elemental knowledge of video variables that powers a results-driven decisioning engine, capable of making billions of decisions each day, delivering the most relevant message to every consumer across television, desktop, mobile and Facebook (News - Alert). Headquartered in New York City, with offices in L.A., Detroit, Seattle and Chicago, Eyeview serves the nation's top brands, including P&G, Walgreens, Lowes, Honda, BMW and Priceline. Eyeview was ranked as the 2nd fastest growing company in the Tri-State Area by Deloitte's (News - Alert) Technology Fast 500tm. View source version on businesswire.com: http://www.businesswire.com/news/home/20160706005821/en/ |
