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Experian and Neustar partner to offer best-in-class Omnichannel Onboarding with omnichannel activationNEW YORK, June 30, 2016 /PRNewswire/ -- Experian Marketing Services, a recognized leader in data-driven marketing, and Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today unveiled a new partnership that gives marketers advanced data onboarding solutions that can be used to enhance addressable coverage and expanded activation options across direct match partners in addressable media channels, including mobile, display, email and TV. Using Neustar's Omnichannel Onboarding, an industry-leading data onboarding solution, advertisers and marketers have the ability to move beyond simple onboarding of Customer Relationship Management (CRM) audiences to also onboard audience segments derived from transactions, such as point-of-sale data, credit card purchases and more. Neustar's Omnichannel Onboarding is verified with its authoritative identity platform, which is responsible for collecting, corroborating, and validating consumer and business identities for marketing purposes. Neustar's Omnichannel Onboarding now will benefit from integrating with Experian Marketing Services' new digital data cooperative, as well as Experian's data quality, matching logic and partnerships across the world's largest media companies. "Marketers know that they need to be data-driven. They also know that it's time to move beyond simple CRM customer file matching. They want to use more meaningful data, like customer transactions. They want to use all the tools in their toolbox — especially omnichannel tools," said Ted Prince, senior vice president, corporate development, Neustar. "Together with Experian Marketing Services, we are offering an end-to-end omnichannel solution from onboarding to activation that will give advertisers the best ability to utilize their data to deliver the best connected customer experiences to real audiences across multiple channels and devices. We're excited to see what clients can do with the power of our partnership." "Marketers will be able to have the best-in-class solution, powered by a combination of Neustar and Experian, to target and deliver audience data wherever they need to without any data loss, extra cost, and wasted time that comes from a disjointed, multi-partner approach," said Kevin Dean, president and general manager of targeting at Experian Marketing Services. "There are numerous consumer and business benefits to the responsible collection and usage of data in a privacy-compliant manner, and advertisers now will have an onboarding alternative that can increase audience scale and reach." The partnership between Experian and Neustar will help marketers address three critical data needs: quality, scale and omnichannel activation. Omnichannel data assets, accuracy and match rate: Data onboarding engagements are powered by Neustar's Omnichannel Onboarding and matched with its authoritative identity platform and Experian's ConsumerViewSM database. With more than 60 years of combined experience sourcing and compiling data, Neustar and Experian are perfectly positioned to help brands avoid the consequences of poor dta quality. Omnichannel scale: Both companies will utilize the many strategic partnerships they have with direct publishers, monetization platforms and email partners. They will also utilize Experian's digital data exchange cooperative, which will allow clients to maximize customer reach across digital touch-points while ensuring the highest level of privacy and transparency. The new service will be a two-pronged approach to building their addressable cookie and mobile identity pool by pursuing both paid relationships and proprietary co-op data. Omnichannel activation: The partnership will give marketers the holistic solution to seamlessly activate their best first-, second- or third-party data across multiple channels and devices. Additionally, the partnership enables marketers to leverage joint capabilities from marketing platforms from either Experian or Neustar to achieve more accurate targeting, less media dollar waste and a better consumer experience. The Experian Marketing Suite is a cloud-based marketing platform that brings together Experian's customer recognition and linkage technology, consumer database, analytics and interactions-management technology. Experian® recently received industry recognition by a leading ratings firm for high performance in both cross-channel campaign management and enterprise marketing software suites. Neustar PlatformOne™ is an integrated marketing platform that enables advertisers to deliver precision marketing across various marketing activities. Powered by Neustar's authoritative identity, PlatformOne provides a single, unbiased and accurate view of customers and prospects to improve conversion rates, optimize spend and ultimately increase sales. About Neustar About Experian Marketing Services About Experian We employ approximately 17,000 people in 37 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil. Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2016, was US$4.6 billion. To find out more about our company, please visit http://www.experianplc.com or watch our documentary, "Inside Experian." Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners. Contact: Jordan Takeyama Logo - http://photos.prnewswire.com/prnh/20140226/MM73173LOGO-c
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/experian-and-neustar-partner-to-offer-best-in-class-omnichannel-onboarding-with-omnichannel-activation-300292793.html SOURCE Experian Marketing Services |