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Digital Associates, New Software Company Launched by CA Co-FounderThirty-nine years after co-founding what was then Computer Associates International, Artzt retired last summer as CA's (News - Alert) Vice Chairman and Executive Vice President for Research and Development and lost no time starting a new company and helping other startups and charities. His "passion for the software business" has kept him busy in the year since he stepped down. Artzt, who earned a bachelor's in mathematics at Queens College and a master's in computer science at NYU, has advised numerous healthcare-related charities and institutions and has been a member of the Board of Directors at the Feinstein Institute for Medical Research. He's also mentored such high-tech startups as, Punch Technologies (a safety platform), eGifter (a digital-gifting platform) and has been an advisor to and investor in an enterprise-software New York City-based fund, BOLDStart Ventures. Now Artzt is making a bold start, alongside former CA chief architect Vincent Re: Digital Associates, a Smithtown-based marketing technology company focused on discovering, analyzing and improving clients' digital footprints. "It's really a new digital space," Artzt says. "We are reinventing the way companies will understand and maximize use of their digital ecosystems. Our mission is to help them discover, understand and analyze their digital ecosystem so that they are prepared to improve the digital performance of their companies. This helps company master their digital environment." It starts with Domain Discovery, a software solution that reviews 88 million global companies and more than 200 million registered domains - with a million more added to the database weekly - to determine a company's digital footprint. It's an initiative that synchs perfectly with Artzt's entrepreneurial past, altruistic present and cutting-edge future. Artzt, who wrote the code for many of CA's early data-center management products, chooses to mentor and invest in tech startups. "It keeps my finger on the pulse of technology," he says. "And it brings me back to my roots as a software developer. I enjoy imparting whatever knowledge and experience I have to the people I mentor." Domain Discovery is the first of several marketing-technology products in the works, all designed to help clients gain critical marketing advantages in "an increasingly chaotic digital world," Artzt notes. "A company's digital presence changes every day," he says. "Technology changes, content changes, your competitor's mobile apps are changing. It's chaos out there, and most companies don't really know how their digital resources are performing." "We're helping to define this space by giving companies a comprehensive analysis of their digital presence in a very cost-efficient manner," Artzt adds. "And then we're going to help them figure out the best way to develop their resources." Learn more about Digital Associates and its first product, Domain Discovery, at www.digitalassociates.com. About Digital Associates Digital Associates is dedicated to helping businesses discover and analyze their digital resources. Our technology allows companies to streamline their infrastructure, deepen their insights and improve their business decisions. Founded by Russell Artzt, co-founder and former Vice Chairman of CA Technologies (News - Alert), and Vince Re, CA's former Chief Architect, Digital Associates combines enterprise experience with startup agility to develop breakthrough solutions that help businesses master their digital environments. View source version on businesswire.com: http://www.businesswire.com/news/home/20160628006123/en/ |
