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Consumer Trust In Online Small Businesses Strengthened By Professional EmailSCOTTSDALE, Ariz., June 21, 2016 /PRNewswire/ -- GoDaddy (NYSE: GDDY), the world's largest technology provider dedicated to small businesses, commissioned a survey to identify the most important factors for consumers when it comes to trusting online small businesses. The findings revealed three-quarters of Americans think having a domain-based email that matches your website is a very important factor when it comes to trusting an online small business. "You never forget a first impression, either in real life or online. Often your first direct interaction with a customer takes place over email and so looking professional in this context is hugely important," said Steven Aldrich, Chief Product Officer at GoDaddy. "Using a professional email address that ends with your company's domain offers you an opportunity to build your brand every time you interact with a customer versus promoting an Internet email giant like Gmail, Yahoo and others." Using a personal email address can also negatively impact profits. Nearly a quarter of respondents stated they would be reluctant to provide their credit card information and/or personal information (contact details, phone number) to an online seller using a personal email address which could be perceived as suspicious. "From the moment a consumer views your email address on a business card, your website, or in their inbox, they are immediately going to make judgments about your usiness, so don't fall into the trap of using a personal address that anyone could get. It detracts from the trustworthiness you're looking to convey," added Aldrich. As an indicator of trustworthiness, consumers rank domain-based email addresses as three times more important than maintaining an active social media channel such as Twitter or Facebook. Respondents also listed the following as additional important factors to consider when trusting an online business: having a website security certificate, the quality of content on the business' website and third-party customer reviews. Looking professional has never been more important for small businesses at a time when 60 percent of consumers are looking to support small and independent businesses, according to the survey. Key Findings
For more information and infographic please see: GoDaddy Garage Post About The Survey OnePoll surveyed 1,000 American adults in February 2016. About GoDaddy GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With 14 million customers worldwide and 62 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the Company, visit www.GoDaddy.com. © 2016 GoDaddy Inc. All Rights Reserved. Logo - http://photos.prnewswire.com/prnh/20150330/195302LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/consumer-trust-in-online-small-businesses-strengthened-by-professional-email-300287973.html SOURCE GoDaddy Inc. |