Interact Launches Application on Oracle Marketing AppCloud to Help Brands Drive Leads Using Quizzes, Giveaways, and Assessments

OAKLAND, Calif., June 20, 2016 /PRNewswire/ -- Interact today announced that it has launched a Quiz, Giveaway, and Assessment application now available on the Oracle Marketing AppCloud. This new Interact application helps marketers to drive leads from social media with Oracle Eloqua. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle Marketing Cloud customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Interact quiz, giveaway, and assessment builder enables Oracle Marketing Cloud customers to easily distribute fun content on social media and web platforms for inbound lead generation. The application's lead capture and analytics feature also enhances a marketer's ability to segment leads by interest. With Interact, marketers can now create automation that targets leads based on their personality type via the app's intelligent lead capture feature.

"Interact can give brands the ability to create fun content that customers enjoy connecting with, and through Oracle Marketin Cloud it can allow for lead capture that connects directly to Oracle Eloqua automation sequences for personalized, real-time follow-up," said Josh Haynam, CEO of Interact.

Oracle Marketing Cloud customers can visit Interact in the Oracle Cloud Marketplace to install the application and begin implementing Interact in Oracle Marketing Cloud.

About Interact

Interact is a platform for creating interactive content, such as personality quizzes, giveaways, and assessments for the purpose of generating leads. Interact leverages Oracle technology so new leads are automatically added as contacts and tagged by specific information for intelligent, automated follow-up leading directly to sales.

About Oracle Marketing AppCloud

Oracle Marketing AppCloud expands the industry's most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

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SOURCE Interact

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