TMCnet News
Merkle Names Michael Hemsey President of 500friends, a Merkle CompanyMerkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Michael Hemsey to president of 500friends, a Merkle company. Hemsey will lead the product strategy, market expansion, loyalty systems, and delivery for the organization as it continues to transcend the loyalty market. In addition, he will focus on the expansion of loyalty services into untapped industries and geographies. "500friends's renowned reputation in the industry, combined with its powerful and innovative loyalty offering, make me excited to help enable brands in cultivating long, profitable relationships with their customers," said Hemsey. "I look forward to building on these differentiators as part of an organization that offers an innovative platform, agile implementation, and cost-efficient loyalty solutions." Michael Hemsey, a seasoned marketing executive, has over 20 years of experience creating and implementing innovative customer relationship management and loyalty systems, developing strategic alliances and partnerships, and growing new market opportunities. He joins Merkle from Kobie Marketing, a loyalty marketing organization, where he served as president for eight years. Prior to joining Kobie Marketing, he was executive vice president at TSYS, formerly ESC (News - Alert) Loyalty. During his tenure at TSYS Loyalty, Michael ed the loyalty implementation and relationship management teams serving the world's largest issuers and retailers. "Michael is a recognized industry leader who brings a wealth of experience to the 500friends leadership team," said Justin Yoshimura, CEO of 500friends, a Merkle company. "With our recent recognition by Forrester (News - Alert) Research as a Leader in customer loyalty solutions, we are excited to have Michael join us in our pursuit of disrupting the loyalty solutions industry and our growth trajectory into the enterprise market segment." About 500friends, a Merkle Company 500friends, a Merkle Company is a leader in loyalty marketing solutions. Clients depend on 500friends to help them develop and execute a differentiated and impactful customer loyalty strategy that delivers the business results they expect. The end-to-end loyalty services 500friends offers include strategic consulting, a SaaS (News - Alert) platform named LoyaltyPlus, platform integration, program management and support, and analytics. 500friends is a Merkle company. For more information, please visit www.500friends.com. About Merkle Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing performance and shareholder value. With more than 3,400 employees, the privately held corporation is headquartered in Columbia, Maryland with 15 additional offices in the US and offices in Barcelona, London, Shanghai, and Nanjing. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20160616005953/en/ |
