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Hisense launches Quest for Glory UEFA Euro 2016™ videoPARIS and QINGDAO, China, June 9, 2016 /PRNewswire/ -- As a headline sponsor of UEFA Euro 2016, Hisense, the consumer technology company, has today launched its 'Quest For Glory' video featuring official mascots Harley and Beta. The three-minute Quest for Glory story introduces 10 year old Harley who accidentally meets sidekick Beta the robot whilst practicing his football skills for the Euros against his boxes. With the tournament only weeks away, Beta steps in to help Harley practice by giving him a Hisense TV, fridge and washing machine to prepare for the competition. After weeks of practicing, Harley eventually perfects his skills to reach the games. However on the night before he leaves, to help keep him safe on his travels to France, Beta takes Harley's favourite toy dinosaur Woody and magically transforms him into a protective hooded jumper. Viewers see Harley's dreams eventually become reality as he makes it to the finals wearing his new jumper and meets UEFA's official mascot Super Victor. The video is the first of two pieces of content commissioned by Hisense to support the sponsorship of the tournament and their #FeelEverything campaign. The second piece of content is set to focus more on the fans on the street and their central relationship to the game. As part of this Quest for Glory campaign, Hisense are offering fans the chance to win tickets to attend UEFA Euro 2016 games in France in a user generated content competition. The competition, which will run on Hisense's Football social media channels (Twitter and Facebook) and on the special Quest for Glory microsite will give fans the opportunity to win tickets to key group games, semi-final and final matches as well as popular Hisense products. To be in with a chance to win tickets and Hisense products, fans must show how they are preparing for UEFA Euro 2016 like Harley and Beta, by posting images, videos or gifs using #HisenseQuest to Twitter or Facebook channels throughout the tournament. The Quest for Glory microsite will contain all of the competition information and will host users' best entries, via embedded tweets, Instagram and Facebook posts. Andre Iannuzzi, UEFA Euro project lead at Hisense said: "Through our continued efforts to promote the Hisense brand in Europe and around the world, we are committed to engaging with online audiences and look to take advantage of this amazing sporting platform to separate our products from the competition. With Quest for Glory, we aim to capitalise on the huge passionate fan connection to football and raise brand awareness in a special way." The prizes include tickets and all travel, including all flights and accommodation. Terms and conditions of entry can be found here http://quest-4-glory.com/terms #HisenseQuest #FeelEverything Hisense Football: Twitter, Facebook and Instagram: @HisenseFootball About Hisense Company, Ltd. *About Hisense Hero Products:
About UEFA EURO 2016
Video - http://youtu.be/z7uyIEjXlSs To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/hisense-launches-quest-for-glory-uefa-euro-2016-video-300282359.html SOURCE Hisense |