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20th Annual MITX Award Winners Announced
[May 26, 2016]

20th Annual MITX Award Winners Announced


The Massachusetts Innovation & Technology Exchange (MITX), the premier organization representing the digital marketing and technology community, today announced the winners of the 20th Annual MITX Awards.

The MITX Awards show is the largest and most prestigious annual awards competition in the country for technology and digital innovation. The categories in this year's program showcase the disruptive digital marketing and emerging technologies happening in New England. Winners were announced in 33 categories at a sold-out event held on May 25th at the Westin Waterfront in Boston.

"It is my honor to celebrate 20 years of MITX, and congratulate the companies and individuals that have been recognized - you are some of the most talented, creative and entrepreneurial individuals and organizations in the country," said Amy Quigley, President of MITX. "I'm proud to be part of a community that is bursting with a curious intellect that drives innovation."

The 2016 ceremony included host, Boston legend and comedic superstar Lenny Clarke, networking, finalist product demos, and of course, the presentation of the prestigious MITX Awards. The 2016 MITX Awards Winners Circle was announced as follows:

Industry Achievement Award
Michael Baron and Larry Weber



Best B2B Technology
LogMeIn (News - Alert)

Best B2C Technology
DigitasLBi


Best "Newbie" Technology
Deep Information Sciences

Education Marketing
Primacy

Best Website Design or Redesign
Boston Interactive

Disruptive Genius (News - Alert): Company
The Grommet

Disruptive Genius: Individual
Chad Laurans, SimpliSafe

Future Leaders Group Influencer Award
Micah Martin

Promise Award
Hourly Nerd

Financial Services & Insurance Marketing
Tie: PJA Advertising + Marketing and Starcom MediaVest Group

Selfie Marketing
Imarc

Best Tech Innovation in Shopping & eCommerce Marketing
Evergage

Most Innovative Financial Technology
SapientNitro

Best UX
Medisafe

Cause, Nonprofit & Government Marketing
SMALL ARMY

Travel, Entertainment & Leisure Marketing
Mediahub/Mullen

Most Innovative Use of IoT
Rocket Farm Studios

Fashion & Apparel Marketing
Reebok International, Ltd.

Best Employee Efficiency Technology
WeSpire

Most Innovative Ad Technology
Clypd

Most Insightful: Big Data & Analytics Innovation
Visible Measures

Professional Services Marketing
Jack Morton Worldwide

Healthcare, Wellness & Pharmaceutical Marketing
SMALL ARMY

Best Digitally-Powered Experiential Marketing
MullenLowe U.S.

Best Content Marketing Program
Wordstream

Most Innovative Cybersecurity
Confer

Marketing to Millennials
AMP Agency

Most Innovative Healthcare & Life Sciences Technology
Medisafe

Best Use of Data to Drive Marketing in an Innovative Way
Mavrck

Best Marketing on a Dime
Pilot

Best B2B Integrated Marketing
Staples (News - Alert), Inc.

Best B2C Integrated Marketing
SapientNitro

The 2016 MITX Awards was made possible by the generous support of its sponsors and partners: Platinum Sponsors: PwC, and SapientNitro, Gold Sponsors: MorganLewis, TJX Companies and the Innovation and Design Building and Event Partners: AcclaimWorks, Atom Group, Black Math, Fasten and MassAV.

For more information about the MITX Awards, please visit www.mitxawards.org.

About MITX

Inspire. Connect. Provoke.
For the restless companies that comprise the Massachusetts technology and innovation eco-system, MITX is the ultimate resource: inspiring members with progressive thinking, meaningful connections and provocative conversation. Celebrating 20 years of connecting tech and innovation professionals in New England, MITX is a dynamic community of more than 7,500 thought leaders and collaborators in search of insight, education and opportunity. MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.


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