[May 19, 2016] |
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Visual IQ and Symantec to Provide Insider's Perspective on Marketing Attribution Success at Gartner Digital Marketing Conference 2016
Visual IQ, the leading cross channel marketing
attribution software provider, today announced that co-founder and
CEO Manu Mathew will present with Tyler Stoddard, Senior Director,
Digital Marketing & Advertising at Symantec at the Gartner (News - Alert) Digital
Marketing Conference 2016. The session, titled "Marketing Attribution
Success at Symantec: An Insider's Perspective," will take place on May
19 at the Manchester Grand Hyatt, San Diego.
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What:
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Marketing attribution offers a way to quantify influences and
synergies across channels, strategies and tactics, as well as
identify specific changes that can be made to a marketing mix to
dramatically increase the performance of an entire marketing
ecosystem and overall marketing ROI. During the session, Stoddard
and Mathew will provide an in-depth, before-and-after look at
Symantec's (News - Alert) successful marketing attribution program as well as the
organization's attribution plans for the future.
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Why:
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One of the most sizable strategic and operational challenges that
marketers face today is how to connect with distracted, empowered
customers-especially given the myriad of disparate channels,
strategies and tactics that now comprise most marketing mixes.
Advanced attribution helps marketers make more informed,
data-driven decisions and deliver more personalized, relevant
advertising to each customer. This presentation will address how
one organization was able to uncover powerful performance insights
and cost-saving optimization opportunities due to marketing
attribution.
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Who:
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Mathew is the co-founder and CEO of Visual IQ, where he is
responsible for directing the company's growth and expanding the
capabilities of the company's IQ
Intelligence Suite. He will be joined at the event by
Stoddard, who has 12 years of marketing and eCommerce experience
with leading B2B and B2C companies. As a specialist in web
analytics, Stoddard has implemented and managed analytics programs
that consistently turn data into actionable strategies.
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When:
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The session will take place on Thursday, May 19 at 8:30 a.m. - 9:00
a.m. PT.
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Where:
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The Gartner Digital Marketing Conference will provide senior
marketing leaders with unbiased perspectives on digital trends and
advice to fuel marketing strategies as an engine for growth. From
content marketing to data and analytics,customer journey More
details, including registration information, are available on the event
website. Mathew and Stoddard will be presenting in the Seaport
D room. During the conference, Visual IQ will be exhibiting at
booth #409.
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About Visual IQ Visual IQ produces the world's most powerful
cross channel marketing
attribution software products. As a pioneer in the space, the
company has been offering products since 2006. Its SaaS (News - Alert)-based IQ
Intelligence Suite reveals cross channel performance insights hidden
deep within companies' marketing data, providing actionable
recommendations and optimized media plans to improve marketing
effectiveness. These recommendations enable marketers and agencies to
adjust their advertising strategies and tactics to significantly
increase marketing ROI across their entire marketing mix - both online
and offline. The functionality behind these products combines a
powerful, user-friendly interface with multi-dimensional fractional
attribution science and predictive analytics that clearly and accurately
show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading
market research firm, won The Drum's 2015 Digital Trading Award for Best
Attribution Solution, won the 2014 ASPY Award for Best
Data or Analytics Solution, and was a finalist in the Digital
Analytics Association Excellence Awards in 2013, 2014, 2015 and
2016. The company is a member of the IAB in the US, UK, France and Italy
and sits on the association's Advertising Technology, Data, Public
Policy and CFO councils, as well as on the Standards Committee of the
Digital Analytics Association.
Visual IQ can be reached at [email protected]
or by visiting www.visualiq.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160519005005/en/
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