TMCnet News
In the Midst of the Upfronts Delivery Agent Hits Television Commerce Milestone Underscoring That Television is the New DisruptorIn the midst of the television upfronts, Delivery Agent's ShopTV platform has hit a milestone that marks a tipping point for media industry stakeholders. ShopTV, Delivery Agent's television commerce (t-commerce) platform is now embedded in 41 million connected television and streaming devices from companies including Samsung (News - Alert), LG, Sony, and Roku. By the end of the second quarter, ShopTV will be embedded in a total of 50 million devices enabling consumers to transact directly through their television while viewing ads and programming as well as through the ShopTV 24/7 on-demand t-commerce marketplace. The milestone proves a solution in the marketplace among diverse stakeholders delivering a new revenue stream opportunity to a changing television landscape. The advanced technology makes television a more effective and accountable advertising resource for marketers. It foreshadows the future of television as a reinvented and disruptive technology. ShopTV is the most distributed t-commerce technology in the market, turning the most viewed screen in the home - the television - into a multi-use, broad shopping portal for viewers, igniting a new revenue stream for advertisers, brands, media companies, and consumer electronics manufacturers. "Connected televisions, the largest and most user-friendly screen in the house, are leading the next frontier in commerce," said Delivery Agent CEO, Mike Fitzsimmons. "Think about the telephone in 1940 compared to how mobile phones are utilized today. Our mobile phones are maturing transactional devices embraced by consumers, media companies, and Fortune 100 retailers. A similar revolution is happening with television. The expansion and new monetization opportunities offered by the television will directly benefit consumers, retailers, brand advertisers, media companies, consumer electronics, and streaming device manufacturers." Today, the ShopTV platform is available to Delivery Agent's more than 1,000 content partners, including media companies, brand advertisers, and retailers who leverage its transactional technology to bridge the gap between consumers viewing television content and transacting. Delivery Agent works with top advertising agencies likeCarat, Horizon, Havas, and Saatchi LA, which leveraged the ShopTV platform to enable their Camry television ads to send product information to a viewer's mobile device while the commercial ran. Hill Holliday (News - Alert)/Trulia enabled Dunkin' Donuts national ads to send a t-commerce mobile text message with an incentive and app download link while a viewer simultaneously watched its TV advertisement. Campaign objectives are varied, from driving sales to driving app downloads, all initiated through television advertising and programming using the consumer's television remote as a starting point. "The television medium is rapidly evolving away from being consumed in a purely linear fashion and viewers have begun to embrace the full potential for interaction, with t-commerce at the epicenter of the drive for new revenue streams," said Larry Gerbrandt, Principal, Media Valuation Partners, a leading media research, analysis and valuation expert. "T-commerce, integrated seamlessly into the viewing experience, holds the potential for dramatic incremental revenue growth beyond the traditional advertising and subscription mix. Strategic alliances will be essential in enabling this evolution." New consumer research finds that 65% of US TV households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device (like Roku) - up from 44% in 2013, and 24% in 2010.* And despite the claims of a mass exodus of TV advertising budgets, television advertising is still king - at $70 billion - outpacing digital. Adds Fitzsimmons, "Core to our ShopTV platform, and underlying all of our solutions, is our proprietary audience intelligence engine, which we call Datascope. Its capabilities are unique in terms of the scope of data captured and the speed at which we're able to analyze and deliver this data to our brand partners. We provide detailed data regarding the number of engaged viewers, peak time of day for engagement, and most effective television networks driving consumer engagement." "The proliferation of consumer devices and platforms has made it increasingly more complex to acquire and retain customers," said Kelly Burke, EVP Media Services at Hub Strategy & Communications. "Brands and retailers require disruptive technologies to ensure efficiencies in their marketing investment across channels. The technology available from Delivery Agent is a game changer for the industry." (*New consumer research finds that 65% of US TV households have at least one television set connected to the Internet. Source (News - Alert): Leichtman Research Group, Inc.) About Delivery Agent, Inc. Delivery Agent is the market leader in turning audiences into revenue generating customers for the world's largest brands and media companies. Delivery Agent's proprietary ShopTV technology allows audiences to engage with and transact directly from advertisements and television shows through web, mobile, and advanced television applications. Currently in market with leading broadcasters, advertisers, MVPDs and smart TV manufacturers, Delivery Agent brings scalability, organization, and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue sharing issues. The company is deployed and maintains long term partnerships with NBC, FOX, CBS, HBO, Live Nation, Bravado, Pepsi, Visa, Comcast, and Samsung, among others. Delivery Agent's investors include Intel Capital (News - Alert), Liberty Global, Bessemer Venture Partners, Samsung, and Live Nation among others. More information about Delivery Agent is available at www.deliveryagent.com and @deliveryagent.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160516005411/en/ |
