[May 16, 2016] |
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Brightcove Reveals Product Enhancements And Previews Road Map At PLAY 2016
Brightcove (NASDAQ:BCOV), the leading provider of cloud services for
video, today announced a series of product enhancements and technology
innovations for its industry-leading video platform and gave a sneak
peek of its upcoming roadmap for the remainder of the year at its annual
conference, PLAY
2016.
"Brightcove's video technology is already best of breed and today at
PLAY we extend our market leadership with some exciting new product
enhancements and a strong roadmap for the back half of the year," said
David Mendels (News - Alert), CEO, Brightcove.
The following products and enhancements were announced today at PLAY:
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OTT Flow Powered By Accedo. A turnkey OTT solution for media
companies and content owners everywhere, OTT Flow enables customers to
rapidly deploy high-quality, direct-to-consumer, live and on-demand
video services across platforms with no up front development costs. Available
now.
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Zencoder UHD Support. Zencoder now provides media companies
with the ability to deliver 4K UHD content to devices of all types by
adding support for UHD features such as the HEVC and VP9 video codecs,
10-bit color workflows and the wide gamut BT (News - Alert).2020 color space. Available
now.
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Enhanced Marketing Automation Platform Capabilities. Brightcove
Audience, already the best way to inform video marketing campaigns
driven by Oracle Eloqua (News - Alert) or Marketo, has added a Salesforce integration
that alerts sales teams about the viewership behavior of individual
prospects and customers. In addition, Brightcove Audience (News - Alert) now enhances
marketers' ability to drive conversion and ROI from their video
marketing initiatives by delivering new custom forms with
call-to-action capabilities. Available now.
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Content Recommendations and Discovery. Brightcove customers can
now easily provide their viewers with personalized programming to grow
audiences and increase engagement through a new
partnership between Brightcove and IRIS.TV.
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360 Video Support. The Brightcove Player now features support
for 360 video. The feature is available now in beta for desktop
browsers including Chrome, Firefox, Edge, and IE 11/Windows 8.1.
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Content Marketplace. Media companies can now expand their
content libraries and create incremental revenue streams through a new
content marketplace integrated into Video Cloud. This functionality is
delivered through
a partnership with Vemba, a next generation video distribution and
content discovery platform for premium publishers. Available to our
enterprise media customers later this quarter.
Brightcove also used the stage at PLAY to outline and demo some of its
roadmap for the remainder of the year. The company previewed:
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Social Media Distribution. A single mission control dashboard
will further extend Video Cloud's capabilities to social networks.
Customers will be able to manage the publication of videos and
metadata to social media properties including Facebook, Twitter (News - Alert) and
YouTube. The new module gives social media managers control of
scheduling, calls-to-action, and viewership analytics across videos on
social media platforms as well as their own properties. It adds
advanced features to enable clipping and editing of videos to optimize
the experience for each social channel.
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Brightcove Gallery Enhancements. Customers will be able to
create richer video experiences by adding YouTube video playlists into
Brightcove Gallery, driving more engagement and time on site.
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Quality Of Experience Reporting. Playback quality metrics
including start times, error and re-buffering rates, rendition
switches and bit rates across devices, geographies, and players will
allow organizations to monitor, analyze, and optimize their viewers'
actual video experiences.
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Next Generation Media Delivery Platform. New delivery
technology will provide customers with simpler, faster, less
expensive, and future-proofed ways to reach an ever-changing array of
devices, deliver premium rights managed content, and enjoy greater
choice of content delivery networks.
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Next Generation Brightcove Live. A rearchitecting of
Brightcove's live streaming technology will simplify operations, add
secure streams, and deliver new clipping and distribution capabilities.
The announcements and roadmap preview will all be highlighted in the
keynote presentations, which will be live streamed on the PLAY
2016 website. After the event, the keynote will be made available on
demand.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful
cloud solutions for delivering and monetizing video across connected
devices. The company offers a full suite of products and services that
reduce the cost and complexity associated with publishing, distributing,
measuring and monetizing video across devices. Brightcove has nearly
5,000 customers in over 70 countries that rely on the company's cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160516005923/en/
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