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Media Alert: Rocket Fuel Names William Cormier as Canada Country DirectorRocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced that William Cormier has been named as the new Country Director for Canada. Cormier brings more than 20 years of management and marketing expertise to Rocket Fuel with some of Canada's largest advertisers and media companies in several vertical sectors, including automotive, consumer packaged goods (CPG), finance and retail. In his new role he will be focused on continued growth for Rocket Fuel in Canada across the agency, brand and technology landscape. According to eMarketer's most recent report, Canadian digital ad spending is projected to grow 10 percent in 2016 to CA (News - Alert)$4.80 billion, and programmatic will account for 58 percent of total digital display ad spending in Canada. The eMarketer report also found that 2016 will be the first year when more digital display ads are bought via programmatic channels than non-programmatic in Canada. "Demand for programmatic advertising and marketing is clearly on the rise in Canada, particularly in the mobile arena, which is a core strength for Rocket Fuel," said William Cormier, country director, Rocket Fuel. "At Rocket Fuel, our programmatic approach focuses on delivering our client's marketing campaigns at the precise moment of influence, using our Moment Scoring™ technology. I look forward to continuing to grow demand for Rocket Fuel's programmatic marketing platform by partnering with leading brands and agencies in Canada to deliver higher performing digital ad campaigns." Cormier currently serves as the co-chair of the Data & Analytics Council for IAB Canada. Prior to Rocket Fuel, he worked for some of Canada's largest advertisers and media companies, including most recently as the director of media for BMO Financial Group. His strong digital media background includes roles as director of digital sales at TC Media, director of business development at BV! Media, as well as Solutions Director at Quebecor Media. For more information on Rocket Fuel's Moment Scoring technology and how to amplify digital marketing results, a comprehensive Guide to Programmatic Marketing is available at: http://info.rocketfuel.com/Digital-Marketing-Guide.html. About Rocket Fuel A leading Programmatic Marketing Platform provider, Rocket Fuel Inc. (NASDAQ:FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS (News - Alert)-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel's Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer's goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring technology is designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves more than 75 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world's leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has over 20 offices worldwide.
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