TMCnet News
Asia Pacific Premium OTT Market Will Experience Exponential Growth Despite ChallengesVindicia, the leader in enterprise-class subscription billing, and Ooyala, a leading video, analytics, and advertising technology provider, today announced key findings from a study that explores the Asia Pacific (APAC) market opportunity for premium over-the-top (OTT) services. Conducted by top research and strategy consultancy, MTM, the findings reveal significant challenges to expansion due to broadband infrastructure and content localization, revenues are expected to grow strongly between now and 2019. The report explores the evolution of premium OTT in APAC, focusing on three key territories: Australia, Indonesia and Thailand. Over 80 participants, including a broad range of senior industry professionals, provided their perspectives on current and future market trends and developments. The study's central finding was that despite challenges, APAC's premium OTT market will undergo rapid growth by 2019: from around $85M in 2015 to $230M in Australia; from $7M to $40M in Indonesia; and from $8M to $45M in Thailand. Local service providers will own a significant portion of the market and will dominate in Indonesia and Thailand, while Netflix will be the dominant player in Australia. The study highlights three main challenges to premium OTT market expansion:
"Intensifying OTT competition and major market consolidation, like what we're seeing in Australia, are key identifiers of an industry on the crux of a massive opportunity," said Vice President and General Manager of APAC for Ooyala, Keith Budge. "APAC OTT providers must build a rich, personalized user experience with unique content offerings that are competitively priced, and further, have a data-driven approach to understand audience behavior and preferences. Having analytics and insights will be a major differentiator to drive revenue and reduce churn as new OTT services launch into the market." "The study provides a snapshot of industry perspectives about the prospects for premium OTT across the region. Local executives are positive and excited about future market prospects - and expect local players to perform strongly, especially in Thailand and Indonesia," said Jon Watts, managing partner and co-founder at MTM. "International providers will need to find ways to partner with local pay-TV providers, telcos and ISPs to gain traction with local customers." Please join us on Wednesday, May 4 at 2:00PM (SGT) for the Prospects for Subscription OTT in Asia Pacific live webinar where Jon Watts, MTM's Director and Co-Founder, together with Bryta Schulz, SVP Marketing, Vindicia, and Mongchee Chang, Head of Marketing Asia Pacific, Ooyala, will discuss research results. Register here to join the for this live webinar. Click here to download the full report.
About Ooyala ESPN (News - Alert), Univision, Mashable, NBCUniversal, Star India of 21st Century FOX, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala. Headquartered in Silicon Valley, Ooyala has offices in New York, Dallas, London, Stockholm, Sydney, Tokyo, Singapore, Cologne, Madrid, Paris and Guadalajara, and sales operations in many other countries across the globe. For more information, visit www.ooyala.com.
About Vindicia
View source version on businesswire.com: http://www.businesswire.com/news/home/20160503005091/en/ |