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Digital River Research Paper and Webinar Explore Monetization Strategies Key to Driving Digital Game ProfitsDigital River (News - Alert), Inc., a leading global provider of Commerce-as-a-Service solutions, announced it is releasing the results of its newest research report, "Best Practices: User Conversion, Payment Flows & In-Game Economy Management," during an upcoming free webinar. The webinar, set for Wednesday, May 4 at 12:00 p.m. CDT (News - Alert), and the research report will explore how games publishers can improve monetization techniques and ultimately drive additional revenue. The report provides insights into checkout best practices, gamer payment preferences and payment security sensitivities, among other topics. Webinar attendees will gain access to the research paper by signing up for the webinar here: http://driv.ws/cv. Prepared for Digital River by SuperData Research, a leading provider of digital games research, the new report provides a variety of actionable insights for game developers. Highlights of the study include:
The findings are based on SuperData's syndicated digital games sales data, totaling more than 378 illion unique transactions from a user base of over 71 million across genres, such as MMO, console, mobile, PC and social games. In addition, a customized survey was carried out by SuperData, involving nearly 2,000 respondents from the U.S. and Germany. "With the vast majority of developers' total revenue opportunity occurring after the initial purchase, owning and converting the customer have never been more important to building long-term business success," said Jeremy Coker, group vice president of games and entertainment at Digital River. "Developers who do not maximize and optimize their monetization techniques throughout the customer journey, put their full revenue potential at risk." For game producers and developers looking for additional educational resources, Digital River hosts on-demand webinars on its corporate website. For information about Digital River's games and entertainment solutions, visit www.digitalriver.com/games or email [email protected].
About SuperData
About Digital River, Inc. Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234. Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners. Twitter (News - Alert) Tags: #webinar, #monetization, @DigitalRiverInc, #games, @_SuperData Click to Tweet: Stop losing gamers & get a piece of the $25.5B opp; webinar w. @_SuperData & @DigitalRiverInc re: #monetization http://driv.ws/cs
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