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Middle East and North Africa Connected Consumer Survey 2016: Mobile Services and Devices Breakdown - Research and MarketsResearch and Markets has announced the addition of the "Connected Consumer Survey 2016: Mobile Services and Devices in the Middle East and North Africa " report to their offering. "4G adoption among respondents in MENA is high, and this is correlated with increased data usage and an improved level of customer satisfaction." This report presents selected data from the Connected Consumer Survey conducted in July and August 2015 in Morocco, Oman, Qatar, Saudi Arabia and UAE. This report focuses on the following issues that are critical to the strategy of mobile operators in the Middle East and North Africa (MENA) region in 2016: - the impact of 4G on mobile users' spend, data allowance and levels of satisfaction - data usage levels of contract subscribers in MENA and the effects of various approaches to overage - regional trends in handset acquisition channels and replacement cycles, and how operators can capitalize on these - the role of handset choice in the purchasing decision formobile services. SURVEY DATA COVERAGE The research was conducted in July and August 2015. The survey groups in MENA were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and employment status to that effect. There were a minimum of 750 respondents per country, and 3750 respondents. Key Questions Answered in this Report - What impact does LTE (News - Alert) have on mobile users' spend and data allowance? - Does LTE measurably improve customer satisfaction? - What are the data utilization levels for contract subscribers in MENA and what effects do differing approaches to overage have? - What are the regional trends in handset replacement cycles and how can operators capitalize on these? - What channels do smartphone users in MENA use to acquire their handsets? - What role does handset choice play in the purchasing decision for mobile services? Who Should Read this Report - Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends, the role of operators as smartphone distribution channels, and the impact of differing approaches to pricing in the market. - Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities. - Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to improve their ability to address market opportunities. For more information visit http://www.researchandmarkets.com/research/vdqkdj/connected
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