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SFE Expands Channel Sales Outsourcing Service Throughout Europe
[April 28, 2016]

SFE Expands Channel Sales Outsourcing Service Throughout Europe


Sales Force Europe (SFE), a provider of outsourced sales professionals stationed in key countries around the world, has expanded its program for outsourced channel sales throughout Europe to more than 5000 distributors, resellers, VARS, and retailers.

SFE helps both consumer products brands and enterprise technology companies to sell their products through distributor and reseller channels in 50 local markets. Operating as a sales-as-a-service model, SFE assigns each client company a sales team culled from its 65+ in-country sales professionals. These seasoned professionals put their existing channel relationships and buyer contacts to work for the client. SFE's outsourced sales model limits the up-front costs and risks often associated with international sales expansion and channel distribution.

"Companies like EyeFi, Nexvap and Tellabs (News - Alert) hire SFE to drive their channel sales and distribution in Europe," said Rick Pizzoli, CEO of Sales Force Europe. "Our sales profssionals are physically located in 50 local markets and we are meeting with distributors and resellers and retailers every week to proactively sell our client companies and their products through the complex distribution system."



In Europe, distributors such as Ingram Micro and Tech Data (News - Alert) are typically managed on a per country basis and make decisions locally. Distributors do not have the resources to invest in proactive sales efforts for smaller brands that won't immediately bring them millions in revenue per country. SFE develops and enables channel distribution by providing in-country sales professionals to create and implement multi-national marketing programs; train sales staff and resellers; train technical and support staff; join resellers on visits to retailers; and negotiate terms like discounts, RMA, stock, and importing & warehousing.

SFE has successfully introduced more than 200 technology companies into international markets. SFE specializes in Channel Distribution, SaaS (News - Alert)/Enterprise/Cloud technology, Telecom/Service Providers, and Consumer Electronics.


About Sales Force Europe

Sales Force Europe (SFE) helps high-tech companies to launch, develop and expand their sales internationally. SFE provides contract sales teams that accelerate time-to-market and minimize risk for companies seeking to expand sales in Europe and other international markets. Successful companies including Livefyre, Streetline, and RingCentral (News - Alert) have tapped Sales Force Europe to quickly and profitably expand their businesses abroad. SFE's 65+ on-demand sales professionals efficiently and effectively represent companies abroad and use local market knowledge and sales contacts to manifest revenues quickly. SFE works in 27 countries and 14 native languages throughout Europe and can be contracted on a part-time or full-time basis. For more information on SFE services, visit us at: http://www.salesforceeurope.com.


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