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Gartner Recognizes Leading Augmented Reality and Virtual Reality Company Marxent as a 2016 "Cool Vendor" in Digital Commerce MarketingGartner (News - Alert) has named Marxent, the leading virtual reality (VR) and augmented reality (AR) company for enterprise retailers and manufacturers, as a "Cool Vendor" in its new report, Cool Vendors in Digital Commerce Marketing. The accolade was given in recognition of Marxent's innovative augmented reality and virtual reality 3D visualization tools that evoke context and emotion when it comes to retail sales and marketing. Gartner conducts annual evaluations of emerging technology companies that are addressing a wide array of industry issues and trends. For the Cool Vendors in Digital Commerce Marketing report, Gartner identified companies that are leading the evolution of digital marketing, including the expectation of support in making complex buying decisions. Marxent is leading this digital evolution with its VisualCommerce™ platform for virtual products. VisualCommerce™ makes entire 3D virtual product inventories accessible and configurable within AR and VR applications across all AR/VR HUDs and devices, including readiness for use in internet and print appications. The technology allows retailers and manufacturers to reduce costs for samples and dedicated square footage for visual merchandising while improving the customer buying experience. "We're honored to be included in such a well-respected series of reports by Gartner," said Beck Besecker, co-founder and CEO of Marxent. "Implementing augmented reality and virtual reality for visual merchandising and product education enables a new level of interaction with customers. We are already showing marketers and retailers - especially those selling large scale and configurable products or services - how this technology can vastly accelerate the sales cycle and create new experiences that improve brand loyalty. Being recognized as a Gartner Cool Vendor in Digital Commerce Marketing is a recognition of our unique commitment and approach to retail and marketing innovation." To get a copy of the full report, visit Gartner.com. Visit www.marxent.com to learn more about how Marxent is helping retailers and manufacturers reach consumers through immersive virtual reality and augmented reality applications. Disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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