[April 26, 2016] |
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Kiana Analytics CEO to Speak at Interop 2016 about Practical Uses of WiFi for Presence Analytics
Kiana
Analytics, the location-based marketing company that converts
visitors to buyers, announced today that CEO Nader Fathi will present at Interop
2016 in the Wireless
& Mobility Track.
WHO:
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Nader Fathi is a serial entrepreneur and veteran of the Big Data
industry. He is CEO and co-founder of Kiana Analytics, which
provides WiFi-based
analytics for proximity marketing and operations, and founded
SigmaQuest, a Big Data for supply chain solution (acquired by
Siemens (News - Alert)/Camstar). Nader is also a board member at AAMA and
Executive-in-Residence at Plug and Play Tech Center, as well as
University of Southern California.
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WHAT:
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ABI
Research forecasts that public WiFi (News - Alert) hotspot deployments will
grow at 11.2 percent per year, reaching 13.3 million in 2020. With
the majority of consumers toting a mobile device and many
locations offering free social WiFi, there is ample opportunity
for businesses to learn about what happens on their premises and
directly engage with customers. The benefits of analytics
technologies that give physical stores e-commerce-like insights
have been well publicized, but consumers also eat at restaurants,
browse in shopping centers, visit attractions and check out cars.
In
his one-hour session, "Practical
Uses of WiFi Presence Analytics," Mr. Fathi will explain how
organizations across industries can benefit from cloud-based
device detection and customer
analytics software for operations and proximity marketing. He
will also explore the pros and cons of using cameras and beacons
for visitor analytics.
Attendees will: • Hear how
a retailer, shopping center, amusement park and restaurant chain
collect and use data about first-time vs. repeat visitors, where
each goes within the premises, and how foot traffic pans out over
time and compared to other locations. • Understand the myriad
insights available from "unconnected visitors," which can be used
for demographics, real-time alerts for crowd control, security,
queue management and more. • See how to gain deeper insights
from those who login/connect to social WiFi, from understanding
purchase history and showrooming behavior to triggered marketing
that increases sales and boosts customer loyalty.
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WHERE:
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Interop (News - Alert) 2016 is held at the Mandalay Bay Convention Center in Las
Vegas May 2-6, 2016, where thousands of technology professionals
will discover the most current and cutting-edge technology
innovations and strategies to drive organizational success.
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WHEN:
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Wednesday, May 4th, from 11:45 am - 12:45 pm
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About Kiana Analytics
Kiana
Analytics provides cloud-based device detection and customer
analytics software for operations and proximity marketing. Retailers,
shopping centers, restaurant chains, event venues and other businesses
worldwide use Kiana data to identify and understand WiFi-enabled foot
traffic and showrooming behavior, measure and improve operations,
strengthen on-site security and execute real-time targeted campaigns and
offers that increase customer loyalty and sales. Founded in July 2013,
Kiana Analytics is a fast-growing VC-financed company with offices in
Silicon Valley and Germany. To learn more, visit www.kianaanalytics.com
or follow Kiana on Twitter (News - Alert) @KianaAnalytics.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160426005066/en/
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