TMCnet News
Reducing Churn - Part 4: Products and Services - A Close Look at How Emerging Product and Service Strategies Can Help to Successfully Reduce Churn - Research and MarketsResearch and Markets has announced the addition of the "Reducing Churn - Part 4: Products and Services" report to their offering. This report takes a close look at how emerging product and service strategies can help to successfully reduce churn. It focuses specifically on three key areas: - Multi-play is widely acknowledged by the industry to deliver churn benefits. We review examples from Eircom in the Irish market, True Move in the Thai market and Movistar in the Spanish market that have demonstrated success in this area. - OTT partnerships delivering VAS bundles and zero rated VAS also have a role to play in churn reduction. This report looks specifically at Vodafone UK's partnerships with Spotify (News - Alert), NetFlix and Sky Sports and Orange's partnership with Deezer. The agreements are still in their early stages but there are potential churn benefits to operators in these agreements. - Finally, it examines the churn benefits from mobile digital services such as cloud storage from Movistar Spain, insurance services from Tigo Kiiray in Senegal, and mobile money services from Telesom ZAAD in Somaliland. It concludes that emerging products and services such as multi-play, OTT bundles and mobile digital services have the potential to help operators in churn reduction. However, in order to deliver these new services, operators will have to be willing to partner and share revenue. A series of specific reommendations are given at the end of the report for the consideration of all mobile operators. Key Topics Covered: 1. Overview 2. Introduction 3. Churn Continues to Challenge MNOs 3.1 Introduction 3.2 Revenue from Core Voice and Text is in Decline 3.3 Data Revenues Must Therefore Increase 3.4 Increasing Competitive Pressure from OTT Services 3.5 Mobile is Moving Centre Stage 3.6 Customers are Demanding More 3.7 Churn Remains a Challenge 3.8 No Silver Bullet for Churn Reduction 3.9 New Product Strategies can Reduce Churn 4. Multi-Play Strategies to Reduce Churn 4.1 Overview 4.2 Multi-play Examples 4.3 Case Study: eircom Multi-play Reduces Churn 4.3.1 Overview 4.3.3 Results 4.4 Multi-play Future Trends 5. OTT Partnerships to Reduce Churn 5.1 Background 5.2 OTT Partnership Approaches Used to Reduce Churn 5.2.1 Value Added Service Bundles 5.2.2 Zero-Rated Data for VAS 5.3 Case Study: Orange and Deezer Premium Music 5.4 Case Study: Vodafone (News - Alert) and Sky, Netflix & Spotify 5.5 The Future of OTT Partnerships 6. Digital Services to Reduce Churn 6.1 Digital Services Overview 6.2 Case Study: Cloud Based Storage by Movistar Cloud 6.3 Case Study: Mobile Insurance from Tigo Kiiray 6.4 Case Study: Mobile Money by Telesom ZAAD 7. Conclusions & Recommendations 7.1 Conclusions 7.2 Recommendations Appendix Companies Mentioned - Deezer - EE - Eircom - Funambol - Netflix - Orange - Sky Sports - Spotify - Telecom ZAAD - Telefónica (News - Alert) Movistar - The Times - Tigo Kiiray - Trie Move - Vodafone UK For more information visit http://www.researchandmarkets.com/research/8pgbz3/reducing About Research and Markets Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. View source version on businesswire.com: http://www.businesswire.com/news/home/20160426005847/en/ |
