TMCnet News
MNO Opportunities Arising From Mobile Ad Blocking Report 2016 - Analysis, Technologies & Forecasts - Key Vendors: AOL, AT&T Adblock Plus - Research and MarketsResearch and Markets has announced the addition of the "MNO Opportunities Arising From Mobile Ad Blocking" report to their offering. While PC ad blockers have been around for some time, mobile ad blocking is relatively new. Developments in this area are gathering pace, leading operators to consider whether they have a role to play in this area. Mobile advertising has been accused of degrading customer online experience, consuming data allowances and invading customer privacy. Ads also contribute to network congestion. It stands to reason that solutions that block mobile advertising and advertising technology could be an appealing customer proposition and help operators to increase network capacity without additional infrastructure investment. But some MNOs are also considering the potential of ad blockers to drive revenue. Ad blocking is a way for operators to extend their control over the traffic that runs across their networks. They could earn revenues in two main ways:
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Report Structure: 1. Overview 2. Introduction 3. Developments in Ad Blocking 4. Ad Blocker-Related Revenue Potential 5. MNO Ad Blocking Experience 6. Key Findings and Conclusions 7. Recommendations For more information visit http://www.researchandmarkets.com/research/b9vq2b/mno_opportunities View source version on businesswire.com: http://www.businesswire.com/news/home/20160422005572/en/ |