TMCnet News
Terrible Twos? Consumers Weigh In As Apple Watch Enters Its Second YearPITTSBURGH, April 19, 2016 /PRNewswire/ -- The Apple Watch has grown from a baby into a toddler, but is it ready to take off at any moment? To celebrate its first birthday later this month, mobile shopping site and app provider, Branding Brand tapped into 1,000 Apple consumers to see how the wearable is catching on. The survey found that 4% of consumers own an Apple Watch, 4% own another type of smartwatch, and 92% don't own a smartwatch. "Apple Watch adoption across Apple's consumer base appears to be lacking," said Chris Mason, CEO of Branding Brand. "Consumers don't understand why they need it, even if it's just to complement their iPhone." Of the group that doesn't own a smartwatch, 53% said nothing would convince them to buy an Apple Watch. Among the remaining 47% that is interested in buying one, the top concern was cost, followed by features, styles, battery life, and better apps. Cost With a lower entry-level cost, Apple Watch is still more of an investment than its fitness-focused competitors like Fitbit and Samsung, with comparable devices starting at $199.95 (Fitbit Blaze) and $249.99 Features According to CNBC, "Apple Watch owners say the convenience of getting a calendar reminder in a glance or a quick text notification, without the need of reaching for the iPhone, is the top reason to buy Apple Watch." "Currently, the watch extends iPhone notifications to your wrist and serves as a fitness tracker," said Mason. "People only want to buy more devices they need to charge and keep track of if the convenience of autonomous functionality is there." Variety of Styles Battery Life Apps
Online Shopping and Adoption "iPhone adoption didn't happen overnight, so the best thing Apple can do is innovate in these areas to entice buyers," said Mason. "I see them making great strides this year in maturing the marketplace for smartwatches and turning its wearable into a 'must have' device. I'm excited to see how improved Apple Watch functionality will enhance the mobile and online marketplace for both retailers and consumers." ABOUT BRANDING BRAND: Branding Brand launches and optimizes web, app, and in-store shopping experiences for 200 major brands, including American Eagle Outfitters, Sephora, and Bath & Body Works. Over two billion customers a year shop on the Company's patented platform, arming its analysts with the largest collection of data on usability best practices. For more information, visit brandingbrand.com, or follow @brandingbrand on Twitter. Photo - http://photos.prnewswire.com/prnh/20160419/357046
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/terrible-twos-consumers-weigh-in-as-apple-watch-enters-its-second-year-300253729.html SOURCE Branding Brand |