TMCnet News
Wrap Media Expands World Class Leadership Team with New Chief Growth Officer, Chief Marketing Officer and SVP of Engineering & OperationsSAN FRANCISCO, April 19, 2016 /PRNewswire/ -- Wrap Media, LLC, a groundbreaking mobile-first storytelling and commerce platform has expanded its leadership team and received additional funding to fuel its growth as the next generation of the mobile web, transforming how enterprises, brands and publishers engage with their customers on mobile. Wrap has strengthened its world class executive team with the appointments of Kristine Shine, former President of the San Francisco Chronicle, Anne Driscoll, former Dwolla executive and James Donelan, former Engineering VP at Mulesoft. Wrap is also announcing an additional $9 million of investment from Dream Incubator, Salesforce Ventures and Silicon Valley Bank, bringing the company's total funding to date to $27.7 million. Since launch, Wrap has developed a host of powerful mobile engagement tools leveraged by customers including Communicorp One, Digicel Group, Gannett, Lover.ly and Trend Media. "Mobile has transformed the way in which all business is communicated and transacted. We are funding the company and building the team that can fully meet the significant demand and market opportunity," said Eric Greenberg, Founder and CEO of Wrap. "Wrap creates a native app-like user experience in micro-moments through the mobile web. Unprecedented engagement is achieved in the attention span of a message. Our clients have embraced Wrap because it creates an entire new set of business possibilities that were heretofore impossible without huge investments in programming and being within the walled gardens of large monolithic mobile ecosystems." As Chief Growth Officer, Kristine will drive business development and customer acquisition initiatives while leading Wrap's successful expansion into new markets. Previously President of the San Francisco Chronicle and SFGate, Kristine transformed the print newspaper to a next-generation digital content publisher. Prior to that, she was Chief Revenue Officer at POPSUGAR. "Because mobile consumption is the starting point for almost all customer engagement, there are countless opportunities for Wrap to successfully impact the way customers interact on mobile devices," said Kristine. "Wrap's revolutionary platform powers the mobile experience for publishers, e-commerce companies, digital businesses, software platforms and more, creating measurable ROI that was previously not possibl." With a strong track record of leading strategy and brand positioning for Dwolla, Ning and Google, Anne joins Wrap as Chief Marketing Officer. In this role, Anne will manage all aspects of Wrap's marketing efforts, as well as the development of its go-to-market strategy for new product offerings. "With 3 billion smartphones in the world, mobile has become the place to connect and engage," added Anne. "The world is always on and always connected, yet it is difficult and costly to build engaging experiences. As a platform built on the browser, Wraps can be distributed anywhere, and they can be created without a developer. I believe this is a massive opportunity, and it's even more exciting because we are rethinking mobile engagement altogether." James joins Wrap as SVP of Engineering & Operations from leading data integration company, Mulesoft, where he helped the company surpass $100 million in revenue. His background in successfully leading engineering teams and his extensive experience in enterprise-grade scale and operations will ensure that Wrap delivers on its promise of democratizing the mobile web. "Wrap offers the mobile experience that everyone deserves with no limitations or exclusions based on platform or service," concluded James. "Wraps exist anywhere the user is, and its technology will completely reinvent how users interact with mobile." About Wrap About Dream Incubator Inc. About Salesforce Ventures About Silicon Valley Bank Contact:
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/wrap-media-expands-world-class-leadership-team-with-new-chief-growth-officer-chief-marketing-officer-and-svp-of-engineering--operations-300252270.html SOURCE Wrap Media, LLC |