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Technavio Announces Top Four Trends for the Global Content Authoring Tools Market Through 2020Technavio's latest global content authoring tools market report highlights four key emerging trends predicted to impact market growth from 2016-2020. Technavio defines an emerging trend as something that has potential for significant impact on the market and contributes to its growth or decline. "Educational institutions, especially in the higher education sector, are increasingly purchasing products from proprietary software vendors to boost their digital marketing initiatives and content creation processes. Vendors are therefore required to offer additional functionalities that address unique needs of their target customers to survive in the competitive market landscape," said Jhansi Mary, one of Technavio's lead industry analysts for education technology research. Technavio's market research study identifies the following four emerging trends expected to propel the growth of the global content authoring tools market:
Growth of e-learning The global e-learning market is anticipated to reach close to USD 126.1 billion in 2020. Content for e-learning can be generated through various sources such as libraries, journals, publishing houses, content developers, and open-source models, while software platforms and tools are used to manage the content. Content development companies in the education sector find significant opportunities in the global e-learning market, especially in the low-cost regions. This is because of the increase in demand from a number of schools and universities that are employing the services of content developers. They not only offer standard content or curriculums but also satisfy customization demands from customers. Different formats for e-learning content include text, video, animation, audio, and simulation content. Institutions present e-learning content to employees using a variety of formats, including online documents, multimedia presentations, supplementary printed documents, video, audio, simulations, animations, and Internet-enabled tutor-led training. Growing prevalence of augmented reality Augmented reality provides an indirect view of a physical environment whose elements are augmented by computer-generated input such as video, graphics, sound, or GPS data. It has use in the virtual classroom for blended and flipped learning. Institutions are using it to provide better engagement and interactivity and to enhance learning experiences for students. Learners can operate augmented reality at their own pace to obtain immediate feedback. It also helps in better object modeling, and helps learners to effortlessly understand spatial relationships between virtual and real objects. For instance, EON Reality introuced Virtual 3D Learning solutions to transform education by incorporating interactive 3D technologies in classrooms. Institutions like Carnegie Mellon University, Nanyang Technological University, Imperial College, and various other renowned academic institutions worldwide have used solutions provided by EON. EON's authoring tool, Creator, allows content developers to build virtual environments in minutes as per their needs. It helps build engaging and interactive learning simulations for educational purposes. To build content, developers can search and import interactive 3D objects from the EON Experience portal. The components can be positioned, rotated, and modified through a single click without involving any coding and programming in the process. Use of XML or JSON Authoring tools are increasingly incorporating XML (Extensible Markup Language) or JSON (Javascript Object Notation) as primary internal authoring source codes. XML is easy to learn and use, and store structured data. Using a transformation application, data in XML format can be converted to many different formats. JSON is a universal data interchange file format and has functions similar to XML. It is more compact and its syntax is simpler than XML. Using formats such as XML or JSON for storing content allows greater flexibility in storing and using content in different output formats and applications. Usage of XML or JSON increases the interoperability of the data with other applications and systems. For instance, authoring tools like Flash can read data from external XML and JSON files, during the authoring process. Authoring tools that are not interoperable find it difficult to import content created to author and edit them. Since XML or JSON avoid using any proprietary code for storing content, it is easy to import and edit content stored in XML or JSON in various authoring tools. Another advantage of using XML or JSON is that its content becomes directly editable in text editors or interface applications. This makes the process of updating content easier for content developers. Learning analytics to improve content authoring Vendors are introducing content authoring tools in the market. These tools come with advanced analytics functionality that implement personalized. By conducting a data analysis of the user's progress and learning patterns, the instructor can thereby create content that caters to specific learner needs. For instance, authoring can identify trends about the device types being used or topics that the learner is finding troublesome to comprehend. Thus, instructors can gauge their target groups in a better manner and incorporate their deductions in the future projects. Customizable dashboards, learning record stores (LRSs), and tracking standards such as xAPI make the update of records of learners' progress and learning history convenient. To tap this market, vendors are building content authoring tools that can assess performance of learners and generate content based on results. For instance, Adobe (News - Alert) Captivate keeps track of the performance of the learner without using an LMS. Institutions that apply such authoring tools with analytical abilities in their authoring process will be able to improve performance and productivity of students. For instance, Adobe Presenter allows instructors to track content consumption and performance with a built-in analytics dashboard. It also allows content developers to integrate their authoring tools with leading learning management systems. Browse related reports:
Purchase any three reports for the price of one by becoming a Technavio subscriber. Subscribing to Technavio's reports allows you to download any three reports per month for the price of one. Contact [email protected] with your requirements and a link to our subscription platform. About Technavio Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies. Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users. If you are interested in more information, please contact our media team at [email protected].
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