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OUTFRONT Media Helps Local Businesses Amplify Reach With Mobile Advertising
NEW YORK, April 13, 2016 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., today announced that over 200 local businesses across the country are utilizing the OUTFRONT Mobile Network. This innovative Network is part of the company's strategic solution for location-based mobile marketing capabilities through a custom geo-fencing solution powered by xAd, a leader in location-based mobile marketing. The technology has the ability to empower businesses of all industries, sizes, and digital sophistication with cutting-edge mobile advertising capabilities primed with out-of-home advertising — a combination that studies show is 48% more likely to engage consumers than stand-alone mobile ads1. "Our commitment to helping local businesses drive meaningful engagement with consumers has never been stronger," said Jodi Senese, Executive Vice President, Chief Marketing Officer, OUTFRONT Media. "We believe, and research confirms, that mobile and out-of-home advertising have incredible synergy, and we are only at the tipping point of its potential." Utilizing geo-fencing technology, the OUTFRONT Mobile Network creates a virtual radius around a business's out-of-home assets and other secondary locations to deliver a mobile banner ad that takes their target consumer to a dynamic landing page. The landing page is an important conduit in the mobile interaction, as it communicates the top actions the business wants a consumer to take, including calling the business, visiting their website, purchasing a ticket, or getting directions. OUTFRONT Media has seen significant usage growth in the entertainment, retail, and professional services categories, with businesses reporting notable lifts in consumer engagement. Hollywood Casino, Zelda: Symphony of the Goddesses, and Baxter Avenue Haunted House are among the hundreds of businesses reporting unprecedented consumer engagement with the OUTFRONT Mobile Network. Hollywood Casino "Zelda: Symphony of the Goddesses" Baxter Avenue Haunted House About OUTFRONT Media Inc.
1 SOURCE: Ocean, Neuro Insight, April 2015 Logo - http://photos.prnewswire.com/prnh/20150108/167799LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/outfront-media-helps-local-businesses-amplify-reach-with-mobile-advertising-300251048.html SOURCE OUTFRONT Media Inc. |