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2016 MITX Awards Finalists AnnouncedToday the Massachusetts Innovation & Technology Exchange (MITX) announced the finalists of its 2016 MITX Awards, the largest and most prestigious annual awards competition in the country for technology and innovation. The 30+ categories in this year's program showcase the disruptive marketing, creative, and emerging technologies happening in New England. Finalists (listed below) competed in the first round of judging and were assessed on their submission's innovation, storytelling and impact. This year over 120 senior leaders from Boston businesses judged entries for the 33 MITX Awards categories. Winners will be announced live at the 20th annual Awards ceremony, on May 25th at the Westin Waterfront, a celebration of New England's thriving tech innovation ecosystem. This year's ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards. "For 20 years, MITX has been celebrating the talented and creative minds across New England - innovators that have made this the thriving technology and innovation hub it has become," said MITX President Amy Quigley. "This year's finalists are no exception. The ideas keep getting bigger and bolder. We are thrilled to honor their amazing achievements!" The 2016 MITX Awards Finalists are:
B2B Integrated Marketing
B2C Integrated Marketing
Best "Newbie" Technology
Best B2B Technology
Best B2C Technology
Best Content Marketing Program
Best Digitally-Powered Experiential Marketing
Best Employee Efficiency Technology
Best Marketing on a Dime
Best Tech Innovation in Shopping & eCommerce
Best Use of Data to Drive Marketing in an Innovative Way
Best UX
Best Website Design or Redesign
Cause, Nonprofit & Government Marketing
Education Marketing
Fashion & Apparel Marketing
Financial Services & Insurance Marketing
Healthcare, Wellness & Pharmaceutical Marketing
Marketing to Millennials
Most Innovative Ad Technology
Most Innovative CyberSecurity Technology
Most Innovative Financial Technology
Most Innovative Healthcare & Life Sciences Technology
Most Innovative Use of IoT
Most Insightful: Big Data and Analytics Innovation
Professional Services Marketing
Selfie Marketing
Travel, Entertainment & Leisure Marketing Game Changer category finalists and winners will be announced onsite at this year's ceremony. Visit www.mitxawards.org to learn more about the finalists and to purchase tickets to the May 25th awards ceremony.
About MITX View source version on businesswire.com: http://www.businesswire.com/news/home/20160407006321/en/ |