TMCnet News
Upland Software Acquires HipcricketAUSTIN, Texas, March 14, 2016 /PRNewswire/ -- Upland Software, Inc. (Nasdaq: UPLD), a leader in cloud-based Enterprise Work Management applications, today announced that it has acquired Hipcricket, a cloud-based mobile messaging platform used by internationally recognized brands and agencies to drive awareness, sales, and loyalty. Hipcricket, which has powered over 400,000 mobile messaging campaigns, will be combined with Upland's scalable and secure Mobile Commons mobile messaging solution to create the industry's most powerful application-to-person mobile messaging platform. Mobile Commons has a strong enterprise customer base in healthcare, non-profit, advocacy, government, and education, all backed by outstanding global customer support. The addition of Hipcricket, with its strength among global brands and agencies, means the combined business will cover all major public and private sector verticals. To learn more about application-to-person mobile messaging, visit: http://info.uplandsoftware.com/acquires-hipcricket-mobile-messaging.html According to Pew Research, in America alone, 97% of smartphone users use text messaging every day. The Mobile Commons and Hipcricket application-to-person mobile messaging platforms leverage this ubiquitous technology, enabling clients to cost-effectively plan, deliver and measure targeted, personal, and engaging campaigns reaching millions of consumers every day. "We are very pleased to welcome Hipcricket and its valued customers to the Upland family," said Jack McDonald, chairman and CEO of Upland Software. "Mobile Commons and Hipcricket have powered some of the most successful mobile activations in history, from groundbreaking political campaigns to international marketing initiatives – and their combined strength will enable even greater customer success." "With Mobile Commons' passion for driving amazing outcomes for our enterprise customers, we look forward to ensuring the ongoing success of Hipcricket customers," said Jed Alpert, SVP and GM of Mobile Commons. "There will be no change in service or support levels for existing Hipcricket customers as we look to deliver even more value." The transaction will be immediately accretive to Upland's Adjusted EBITDA per share. Further details regarding the transaction can be obtained in the Form 8-K filed March 14, 2016. About Upland Software About Hipcricket Non-GAAP Financial Measures We use these non-GAAP financial measures for financial and operational decision-making and as a means to evaluate period-to-period comparisons. Our management believes that these non-GAAP financial measures provide meaningful supplemental information regarding our performance and liquidity by excluding certain expenses and expenditures that may not be indicative of our recurring core business operating results, such as our revenues excluding the impact for foreign currency fluctuations or our operating performance excluding not only non-cash charges, but also discrete cash charges that are infrequent in nature. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning, forecasting, and analyzing future periods. These non-GAAP financial measures also facilitate management's internal comparisons to our historical performance and liquidity as well as comparisons to our competitors' operating results. We believe these non-GAAP financial measures are useful to investors both because they allow for greater transparency with respect to key metrics used by management in its financial and operational decision-making and they are used by our institutional investors and the analyst community to help them analyze the health of our business. For a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures, see the tables provided below in this release. Upland defines Adjusted EBITDA as net loss, calculated in accordance with GAAP, plus discontinued operations, depreciation and amortization expense, interest expense, net, other expense (income), net, provision for income taxes, stock-based compensation expense, acquisition-related expenses, and non-recurring litigation expenses. Upland defines non-GAAP net income (loss) as its net income (loss), plus the impact of amortization of purchased intangible assets, amortization debt discount, adjustments to original acquisition-based purchase accounting, stock-based compensation expenses, third party acquisition-related costs, non-recurring litigation expenses, and the related tax effect of the adjustments above. Upland defines constant currency revenue as reported revenue adjusted for foreign currency exchange rates. In order to compute constant currency revenue, Upland converts the current period's local currency revenue using the average exchange rates from the equivalent prior period to arrive at constant currency revenue. The foreign exchange impact equals the difference between the current period revenue in U.S. dollars and the current period revenue in constant currency. Forward-looking Statements Contact Logo - http://photos.prnewswire.com/prnh/20151106/284665LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/upland-software-acquires-hipcricket-300235398.html SOURCE Upland Software, Inc. |