TMCnet News

LBS Market in GCC 2016-2020 - Key Vendors are Google, HERE, Nearbuy & TomTom - Research and Markets

[March 04, 2016]

LBS Market in GCC 2016-2020 - Key Vendors are Google, HERE, Nearbuy & TomTom - Research and Markets

Research and Markets (http://www.researchandmarkets.com/research/6d97c9/lbs_market_in_gcc) has announced the addition of the "LBS market in GCC 2016-2020" report to their offering.

The LBS market in the GCC is expected to grow at a CAGR of 32.85% during the period 2016-2020.

Increased use of Beacon is the latest trend in the market. Beacon is a low-cost device that is attached to store shelves to ensure effective communication with customer smartphones. In addition, beacons are used to enhance indoor maps, payment services, and other location-sensitive product catalogs.

According to the report, the adoption of smartphones has increased rapidly among consumers in the GCC, particularly in the UAE and Saudi Arabia. Increasing demand for smartphones is significantly affecting the LBS market. This scenario is leading to the introduction of new smartphone models by OEMs and thedevelopment of innovative apps by application developers.

Further, the report states that consumers using LBS expect reliable and accurate real-time information to be provided by LBS providers. However, providing accurate information is a difficult task, and the accuracy in real-time location-based search results is measured by the relevancy of the information provided by search providers.

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by user location

PART 07: Outdoor LBS: Market segmentation by service

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges