Wikia Announces New Vice President of Marketing Christy Shannon

SAN FRANCISCO, Feb. 29, 2016 /PRNewswire/ -- Wikia, the largest entertainment fan site in the world with 190 million global monthly uniques*, today announced Christy Shannon as their new Vice President of Marketing. In this role, Shannon will oversee global marketing for the company, including brand-building efforts, developing product launch strategies, leveraging digital marketing strategies, as well as events and public relations.

Shannon's announcement comes at a time of significant growth for Wikia. The company recently unveiled a brand new media property (Fandom.com), which will serve as a one-stop shop for passionate entertainment fans. Fandom combines original editorial, best of the web curated links and content pulled from Wikia's 360,000 communities.  Shannon will lead brand and acquisition marketing for the new site, which will include an expansion of her team with new product marketing and audience development positions.

"As we grow Fandom, developing and delivering an engaging and consistent rand experience across all touchpoints is critical," said Walker Jacobs, COO, Wikia.  "We are excited to see how Christy will apply her creativity and knowledge to this new role as we accelerate the growth of the business."

Shannon joined Wikia in 2010 and has spent the last several years serving as Director and Senior Director of Integrated Marketing, working to amplify Wikia's presence to fans.

Commenting on her new role, Shannon said: "With the launch of Fandom and the massive scale of Wikia's communities, we have an incredible opportunity to build a brand that is renowned as the singular and authentic voice of fans. I'm excited to expand our marketing team and capabilities to take this brand into new channels and strengthen our position in existing ones." 

A seasoned business leader, Shannon most recently was a Digital Marketing Consultant at KnockKnock Digital Brand Shop, where she spearheaded digital marketing strategy for small-business startups. Prior to that, Shannon held several strategic marketing roles at media companies including Conde Nast and the Los Angeles Times where she supported a multi-media rebrand through the development and implementation of social media marketing, email marketing and content marketing capabilities.

*According to Quantcast (https://www.quantcast.com/p-8bG6eLqkH6Avk)

About Wikia Inc.:

Launched in 2006 by founder Jimmy Wales, Wikia Inc. is the home of Fandom and the largest entertainment fan site in the world. With more than 360,000 Wikia communities and a global audience of over 190 million monthly uniques, Wikia is the only complete destination for entertainment fans. Fandom.com.

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SOURCE Wikia Inc.

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