TMCnet News
Hot Topic--IT Trends in the Brazilian and Mexican Automotive SectorLONDON, Feb. 11, 2016 /PRNewswire/ -- This Hot Topic explores how the IT industry is transforming the automotive industry, with a particular focus on the emerging connected car trend. It provides important insights into connected cars by presenting an overview of the current opportunities in the market and those that are still being developed. Beyond this, the analysis investigates how the convergence of the IT and automotive industries will translate into future trends for cities as an important step in creating smart cities. It describes the automotive sector in Brazil, comparing to the international context, in order to provide an idea of the potential market that the country has for the connected cars segment. It also provides highlights from the Mexican market to illustrate Latin American opportunities and challenges. The Automotive Sector Key Takeaway: With million units sold, Brazil represented almost % of the Latin America sales in 2014. It was the 4th-largest market globally, behind China ( million), the United States ( million), and Japan ( million). Mexico was included on the North American region and sold million vehicles in 2014. The automotive sector is very competitive, with over cars models being launched every year. In order to gain market share, companies must differentiate their products and meet consumers' needs. Although Brazil is one of the biggest automotive markets globally, it does not have the same penetration rates in the connected car segment, which is a special segment of vehicles that involves many factors, from infrastructure requirements to technology developments. Cars are no longer seen as status symbols, like they used to be for the baby boomers generation. Now, millennials, or Generation Y, are focused on meeting their transportation needs. As a result, in the United States, the trend is to drive less, and studies show that the estimated number of vehicle miles driven has decreased in recent years. Download the full report: https://www.reportbuyer.com/product/3365811/ About Reportbuyer Reportbuyer is a leading industry intelligence solution that provides all market research reports from top publishers http://www.reportbuyer.com For more information: Sarah Smith Research Advisor at Reportbuyer.com Email: [email protected] Tel: +44 208 816 85 48 Website: www.reportbuyer.com To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/hot-topicit-trends-in-the-brazilian-and-mexican-automotive-sector-300219116.html SOURCE ReportBuyer |