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Advanced Technology in Sanitary Ware Industry Augmenting Growth in the Global Urinals Market, Says Technavio
[February 04, 2016]

Advanced Technology in Sanitary Ware Industry Augmenting Growth in the Global Urinals Market, Says Technavio


According to the latest market research report by Technavio, the global urinals market is expected to grow at a CAGR of close to 6% until 2020.

In this report, Technavio covers the present scenario and growth prospects of the global urinals market for 2016-2020. To calculate the market size, Technavio researchers have taken into consideration the sale of urinals globally.

"Conventional urinals are responsible for most wastage of water. It is estimated that toilets and urinals account for nearly one-third of total water consumption in a building and inefficient and poorly maintained fixtures in toilets and urinals can further increase water wastage. Technological innovations to tackle this problem have resulted in the use of waterless urinals that mitigate water wastage," said Soumya Mutsuddi, one of Technavio's senior industry analysts for construction research.

"A waterless urinal is designed to save 20,000 to 45,000 gallons of water a year, thus a locality can save up to one million gallons of water a year by just replacing 22 conventional urinals with waterless urinals," added Soumya. In November 2015, Kohler (News - Alert) developed a new urinal model that uses the least quantity of water in flushing. Many other vendors are expected to launch similar products to stay ahead of competition.

APAC: largest region for the global urinals market

Increased awareness about sanitation and hygiene in Asian countries, especially in India, has led to a surge in the demand for urinals. Initiatives such as 'Clean India' that promise hygienic sanitation facilities across 10,000 schools in the country is fueling market growth. Also, as a part of their corporate social responsibility (CSR) programs, companies like Tata Consultancy (News - Alert) Services and Bharti have pldged close to USD 16.4 million each for the construction of restrooms in schools.



The upcoming Gold Coast Commonwealth Games to be held in Queensland in 2018, is another key driver for the global urinals market, as Australia is expected to attract huge investments for sports infrastructure during the forecast period. This will significantly spur the demand for urinals in the region. In April 2015, the Australian government announced that it would invest USD 101 million in the construction of the Carrara Sports and Leisure Center in Queensland. Construction of the Coomera Indoor Sports Center (gymnastics competition) is also underway and is scheduled to be completed by the end of 2016.

EMEA: the second largest region for the global urinals market


The construction market in EMEA is projected to grow rapidly during the forecast period because of investments in public infrastructure projects and commercial construction. The Middle East in particular, has increased spending on construction in recent years and is home to some of the world's biggest skyscrapers, like the Burj Khalifa, which is the world's tallest building.

The market is also witnessing growth thanks to Africa's thriving middle-class population. The number of middle-class households in Africa is expected to reach 40 million by 2030, propelling the demand for shopping malls in the region. In August 2015, Resilient Africa (a joint venture between Resilient Properties and Standard Bank) announced an investment of close to USD 271 million for the construction of shopping malls in Tier 1 cities across Nigeria. There are many more initiatives in the pipeline that are expected to boost the market for urinals in the region until 2020.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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