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Technavio Identifies Top Five Emerging Trends for Global Mobile Content Market Through 2019Technavio's latest global mobile content market 2015-2019 report highlights the top five emerging trends that are expected to drive the market's growth through 2019. Technavio defines an emerging trend as something that has potential for significant impact on the market and contributes to its growth or decline. The top five emerging trends for the global mobile content market according to media and entertainment services research expert Soumya Mutsuddi are: Availability of user-friendly interfaces User-friendly interfaces are being developed by operators to improve the interactivity of users and get a competitive edge over their competitors. Consumers use their own devices for digital content and demand a unified experience regardless of their location. Service providers are striving to develop flawless menu options and recommendation engines so that consumers are not confused by the huge pool of data available. This ensures enhanced user control over program selection. Increased use of mobile apps for entertainment The use of mobile apps has grown exponentially in the past few years and will continue to grow at a rapid pace during the forecast period. "This trend is likely to be higher during the initial phase of the forecast period because users tend to download apps on their new devices, while growth is expected to decrease during the latter part of the forecast period," said Mutsuddi. "The apps in the entertainment category made up 7.3% of all mobile apps downloaded in 2014. The growing number of entertainment apps will provide more choice to users who view content via mobile devies," she added. Rise in 3G/4G subscriptions Advances in technology have enabled telecom operators to provide high-quality, high-bandwidth, fast Internet, which drives the growth of 3G/4G connection subscriptions. 3G connection subscriptions are expected to increase at a CAGR of over 31% during the forecast period, while 4G subscriptions are expected to increase at 52.5%. This increase in 3G/4G subscriptions is expected to drive digital data consumption among viewers. This gives vendors an opportunity to promote and sell their products and services via cell phones, thereby boosting the growth of the global digital mobile content market. Use of social media for consumer feedback Social media has become a major source of data for many organizations because of the instant feedback it offers. Content developers are tapping social media for marketing, branding, recruitment, and knowledge acquisition, which will likely result in timely and cost-effective collaboration across global workforces. By registering on social networking sites like Twitter (News - Alert) and Facebook, vendors test new platforms to market their products and services, while collecting feedback and opinions. The increased importance of sentiment analysis and the advances in text analytics are encouraging organizations to include social media in their business processes. Attractive subscription prices Service providers are offering attractive pricing for on-demand services and lucrative packages for consumers. For instance, Netflix offers unlimited online streaming videos for a subscription of just USD 10 a month. Some of the top vendors covered in this report: Browse Related Reports:
Purchase these three reports for the price of one by becoming a Technavio subscriber. Subscribing to Technavio's reports allows you to download any three reports per month for the price of one. Contact [email protected] with your requirements and a link to our subscription platform. About Technavio Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies. Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users. If you are interested in more information, please contact our media team at [email protected].
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