TMCnet News
IAB Board of Directors Elects Lauren Wiener of Tremor Video as Chair & Jim Norton of AOL as Vice ChairLauren Wiener, President, Buyer Platforms, Tremor Video, has been elected as Chair of the Interactive Advertising Bureau (IAB) Board of Directors. In tandem, Jim Norton, Global Head of Media Sales at AOL, was elected to the position of Vice Chair, which was formerly held by Wiener. The announcement was made at the start of the 2016 IAB Annual Leadership Meeting in Palm Desert, CA. "I am proud of what the Board of Directors accomplished during my term as Chair and am excited for the continued progress that will be made under Lauren's leadership," said David Morris, Chief Revenue Officer, CBS Interactive, and outgoing IAB Board Chair. "Lauren's strong relationships, innovative thinking, and leadership style have consistently impressed me, but never more so than during our work together last year. I look forward to our continued collaboration and I am confident the IAB will benefit from her leadership." "The Board of Directors has set an ambitious and attainable agenda to ensure IAB continues to provide a central hub for the digital media and marketing industry," said Wiener. "I am excited to welcome the new additions to our board, and continue the excellent work of my predecessor, David Morris, in bringing together digital publishing, data optimization, and technology leaders to help us accelerate our path to the next $50 billion." Newly elected members of the board include:
"The IAB Board of Directors continues to be an increasingly diverse bedrock of intellect, innovation, and insightful leadership that advances IAB contributions to digital media and marketing," said Randall Rothenberg, President and CEO, IAB. "Our elections this year added leaders with wide-anging experiences that will undoubtedly advance our industry and add significant value to the increasingly dynamic world of advertising technology." Re-elected and continuing board members include:
Ex-Officio members of the board include:
For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors. About IAB The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco. View source version on businesswire.com: http://www.businesswire.com/news/home/20160124005031/en/ |