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Salesforce Announces Multi-Year Partnership with (RED), Supporting The Global Fund to Fight AIDSSAN FRANCISCO and DAVOS, Switzerland, Jan. 21, 2016 /PRNewswire/ -- Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced a partnership with (RED) and a $5 million commitment to The Global Fund to fight AIDS. This commitment is in addition to the $1 million Salesforce pledged to The Global Fund last year in conjunction with the U2 iNNOCENCE + eXPERIENCE Tour. In alignment with Salesforce's 1-1-1 model of integrated corporate philanthropy, the company is committing funding, employee time and technology resources to accelerate the goal of fighting AIDS. Comments on the News
At the World Economic Forum (WEF) in Davos, Switzerland, (RED) will join Salesforce as it brings together world leaders to discuss how the public and private sectors can work together to solve complex issues such as global health, climate change and poverty. As part of this multi-year partnership, (RED) and Salesforce will jointly participate in major events, such as Dreamforce 2016, the world's largest software conference, and World AIDS Day. Since its founding in 2006, (RED) has generated $350 million for The Global Fund, impacting the lives of 60 million people in sub-Saharan Africa with prevention, treatment, counseling, HIV testing and care services. Connect with (RED), Salesforce and Salesforce.org
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Supercell, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Alessi, Fatboy USA, FreshDirect, Girl Skateboards, Gretsch, HEAD, Jonathan Adler, Moleskine, Mophie and Square. To date, (RED) has generated more than $350 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 60 million people with prevention, treatment, counseling, HIV testing and care services. (RED) is a division of The ONE Campaign. Learn more at www.red.org About Salesforce Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE. © 2016 salesforce.com, inc. All rights reserved. Salesforce, Community Cloud and others are trademarks of salesforce.com, inc. Other brands featured herein may be trademarks of their respective owners. About Salesforce.org
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