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The 2015 Image Recognition Year in Review from GumGum Highlights Annual Technology Advancements in the Fast-Changing FieldGumGum, the leading digital marketing platform for the visual web, today released The 2015 Image Recognition Year in Review report highlighting the myriad of groundbreaking technology achievements in the field of image recognition over the past twelve months. GumGum, whose solutions are powered by its advanced image recognition capabilities, chose to highlight the year's most intriguing developments in the field as it too has experienced enormous growth and change in 2015. This shared growth marks an increase in practical applications of image recognition across fields including marketing, security, and social media. The report includes leading developments in image recognition this year such as:
For its part, GumGum's technology understands the content of images as well as their context. With its proprietary technology, GumGum initially pioneered in-image advertising delivering native units that monetize images for the world's leading publishers. With the addition of Mantii in 2015, GumGum now simultaneously unlocks new value within social images for marketers. GumGum aims to maximize the visual web's potential, and marketers are benefiting from its efforts. Today, GumGum reaches over 400 million visitors as it views images and content across more than 2,000 premium publishers including Time Inc. (News - Alert), which GumGum announced an exclusive partnership with earlier this month. About GumGum As the inventor of in-image advertising, GumGum is the digital marketing platform for the visual web. Our technology unlocks the value of connected images, and delivers highly visible campaigns and rich insights to marketers. Reaching over 400 million visitors as they view images and content across more than 2,000 premium publishers, GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, resulting in superior brand lift for marketers and increased revenue for publishers. Powered by its core image recognition technology, GumGum also offers Mantii, a real-time image recognition tool for brands to identify and activate their most important images and engage their top influencers on social media. With GumGum, leading brands from AdAge's top 100 US advertising spenders list, including Disney (News - Alert), L'Oreal and Toyota, can target audiences with contextually relevant content through in-image and in-screen ads, native, video and programmatic options. GumGum is headquartered in Santa Monica, California, with six additional offices in the US and in the UK. Founded in 2007, GumGum is backed by investors including Morgan Stanley, NEA, Upfront Ventures, First Round Capital and Crosscut Ventures.
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