[January 05, 2016] |
|
Intel Brings Amazing Experiences to Life at Consumer Electronics Show
CES (News - Alert)® - Intel Corporation today showcased the vast power of technology to
deliver new and amazing experiences throughout daily life. From the
digitization of sports, to advances in health and wellness, to
unleashing human creativity through music, art, robotics and invention,
the company announced a number of collaborations, products and
innovative technologies that make the amazing possible.
Transforming the way people train, view and compete in sports, Intel
CEO Brian Krzanich announced a series of exciting collaborations
with leading industry brands that will use technology and data analytics
to benefit people's overall health, fitness and athletic performance.
Intel (News - Alert) announced plans to work with ESPN* and Red Bull Media House* to
design Intel-powered solutions that empower athletes and bring amazing
viewing experiences to life, and joint efforts with New Balance* and
Oakley* to personalize and advance the tools people use to be more
active.
As Intel technology continues to inspire people to create, invent and
explore, Krzanich announced a multiyear partnership with The Recording
Academy® as part of its official "Next Generation of GRAMMY® Moments" to
bring technological innovation to the program so people can see, engage
and be amazed by the evolution of technology in music. The first artist
to collaborate with Intel to create a unique musical experience - will
be six-time GRAMMY®-winning global music icon Lady Gaga.
These collaborations underscore the three trends that Krzanich said are
shaping the future: the smart and connected world, technologies gaining
human-like senses, and computing becoming ultra-personal.
"There is a rapidly growing role for technology that is at once
transformative, unprecedented and accessible," said Krzanich. "With
people choosing experiences over products more than ever before, Intel
technology is a catalyst to making amazing new experiences possible, and
ultimately improving the world in which we live."
He also stressed that Intel remains focused on addressing big societal
challenges facing the technology industry and foreshadowed plans for a
bold, new anti-online harassment effort with Vox Media*,
Re/code* and Lady Gaga's Born This Way Foundation* to promote
diversity and inclusion. And he confirmed that Intel is moving beyond
just microprocessors to achieve its goal of validating its broader
product base as "conflict-free" in 2016**.
"When Intel started its work to address conflict minerals and gaps in
diversity and inclusion, we were told by many people that our goals were
unrealistic and would be impossible to achieve," said Krzanich. "Our
collective efforts show that we can influence entirely new and different
ways of doing business that also improve the human experience."
Below are more details from announcements featured during the Intel
keynote at CES® 2016:
Digitizing the Sports Experience:
-
Intel announced a collaboration with ESPN (News - Alert) to showcase the latest
technology set to add new levels of data-powered insights to the feats
of athleticism at X Games Aspen 2016. The tiny, low power Intel®
Curie™ module will be integrated into the Men's Snowboard Slopestyle
and Men's Snowboard Big Air competitions to provide real-time data on
athlete performance such as in-air rotations, jump height, jump
distance, speed, and force on landing. This access to new data will
provide athletes with greater insights into their performance, provide
additional metrics for on-air analysts, and change the fan experience
both at home and in the stands. The competitions will be televised on
ESPN and ABC***.
-
Intel and Red
Bull Media House announced a global partnership that will
extend into multiple genres and platforms. Red Bull Media House CTO
Andreas Gall joined Krzanich on stage to demonstrate how athletes and
spectators can get information about he performance instantly with
the help of Intel Curie technology, with the promise of more
announcements to come in 2016 and beyond.
-
Intel is working with Replay Technologies* to deliver completely new
viewing experiences for sports fans on broadcast, in the stadium, and
in the home. Using Replay's freeD™ technology optimized for Intel
platforms, sports fans will be able to re-watch key moments of
sporting events from nearly every conceivable angle and share a custom
created clip with the world. FreeD takes advantage of 6th Generation
Intel® Core™ processors and Intel server technology that has been
optimized to deliver this immersive entertainment experience.
Changing the Landscape of Health and Wellness:
-
Intel and New Balance announced a strategic collaboration to develop
wearable technologies that connect athletes with technology to improve
their athletic performance as part of New Balance's newly formed
Digital Sport division. Krzanich and New Balance CEO, Rob DeMartini,
wore running shoes featuring customized 3-D printed midsoles enabled
by Intel® RealSense™ technology and disclosed plans to develop a smart
sport watch available for the 2016 holiday season***.
-
Oakley
and Intel previewed the first look at "Radar Pace" - smart eyewear
featuring a voice-activated, real-time coaching system. Oakley
is the first Luxottica Group* brand that Intel is working with to fuse
premium, luxury and sports eyewear with smart technology. Engineered
with Intel Innovation and crafted with Oakley's high-quality design
and materials, the smart eyewear is designed to provide runners,
cyclists and workout enthusiasts with in-the-moment feedback and
analytics, helping to track progress and improve real-time
performance***.
Unleashing Creativity:
-
Six-time GRAMMY®-winning global music icon Lady Gaga announced today
her first collaboration with Intel, in association with Intel's
announcement of a multiyear partnership between Intel and The
Recording Academy® as part of the official "Next Generation of GRAMMY®
Moments" program that will launch during Grammy week February 2016.
Lady Gaga commented: "Intel has enlisted Haus of Gaga to work together
on a project that will showcase technology through creativity at the
highest level. The partnership culminates in a ground-breaking
collaboration that inspires to remind the world of the seed of
innovation." While Lady Gaga will not perform new material as part of
the program, she promises to deliver an experience not to be forgotten.
-
MGM Television Group* and Digital President Mark Burnett joined
Krzanich onstage to provide a sneak peek at the innovators vying to
turn their ideas into reality - from improving health monitoring to
communicating in new ways to testing the limits of our imagination -
in the new competition series, America's Greatest Makers. Premiering
this spring on TBS*, America's Greatest Makers is part of a larger
initiative that includes coverage on CNN.com*, Bleacher
Report* and other Turner* digital brands. They also launched the
Digital Hub at www.americasgreatestmakers.com,
which spotlights inventors, new innovations and tech tutorials, as
well as unique, weekly digital content.
-
Intel's
leadership to integrate human-like senses into technology
continues to gain momentum: In unmanned aerial vehicles (UAVs),
Krzanich demonstrated the Yuneec* Typhoon H*
with Intel RealSense technology, which enables collision-avoidance
capabilities and will be available 1H 2016. In robotics, Krzanich
showcased a Segway* personal transporter from Ninebot* that can
transform into a robot. The open platform uses the new Intel RealSense
ZR300 Camera to navigate complex environments and intelligently
interact with users and sensors in the home and is powered by an Intel
Atom™ processor. Segway plans to make the robot commercially available
and will initially introduce a developer kit in second half of this
year***.
Improving the Human Experience:
-
Krzanich highlighted plans for a new anti-online harassment effort
with Vox Media*, Re/code* and Born This Way Foundation. The initiative
will be unveiled on Jan. 7 and will help make our smart, connected
world a safer, more inclusive place.
-
Third-party audits and direct validation by Intel's supply chain
organization will confirm that the company's broader product base -
beyond just microprocessors - is "conflict free." Maintaining
accountability in the supply chain is an ongoing process for Intel.
About Intel
Intel (NASDAQ: INTC) makes the most amazing experiences of the future
possible. Intel's innovations expand the reach and power of computing in
personal devices and enterprise servers, the Cloud, make the Internet of
Things smart and connected, and help ensure the security of our digital
lives. The work of the company's more than 100,000 employees transforms
businesses, propels new discoveries and improves human experiences. More
information about Intel is at newsroom.intel.com or intel.com.
Intel, Intel Core, Curie, Intel Atom, Intel RealSense and the Intel logo
are trademarks of Intel Corporation in the United States and other
countries.
*Other names and brands may be claimed as the property of
others.
**"Conflict free" and "conflict-free" means "DRC conflict
free", which is defined by the U.S. Securities and Exchange Commission
rules to mean products that do not contain conflict minerals (tin,
tantalum, tungsten and/or gold) that directly or indirectly finance or
benefit armed groups in the Democratic Republic of the Congo (DRC) or
adjoining countries. Our "conflict-free" statements in this press
release may not apply to products of Altera (News - Alert) Corporation, which we
recently acquired on December 28, 2015. We also use the term
"conflict-free" in a broader sense to refer to suppliers, supply chains,
smelters and refiners whose sources of conflict minerals do not finance
conflict in the DRC or adjoining countries. Additional information about
Intel's conflict-free efforts is available at conflictfree.intel.com.
***These devices have not been authorized as required by the
rules of the Federal Communications Commission. These devices are not,
and may not be, offered for sale or lease, or sold or leased, until
authorization is obtained.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160105006907/en/
[ Back To TMCnet.com's Homepage ]
|