TMCnet News
True Influence Launches New DaaS (Data-as-a-Service) Platform InsightBASE; Boosts B2B Marketing Performance by Offering Crucial Insights into Online BehaviorWASHINGTON, Dec. 16, 2015 /PRNewswire/ -- Data-driven technology company True Influence today launched InsightBASE, a new data solution that monitors and curates online behavioral signals. Now, B2B marketers can engage with prospects before they directly identify themselves as being in the market. "The B2B buying journey begins with online research" said Brian Giese, CEO of True Influence. "With InsightBASE, marketers now have the entirely new B2B capability of monitoring visits to third-party B2B websites. It provides a new view and a new opportunity that marketers never had access to before, and marketers are enjoying an average improvement of 400% in campaign conversion results." Gathering over 3 billion Intent Signals per month, InsightBASE allows marketers to reach interested individuals at specific companies. InsightBASE monitors online activity by individuals visiting business websites from their corporate domains, capturing the web pages visited and the content of those pages. Comparing the activity level of target companies over time allows InsightBASE to identify surges in interest using select keywords. This new intelligence can be integrated with existing CRM or marketing automation systems such as Oracle Eloqua, Marketo, and Salesforce allowing marketers to take advantage of launching campaigns automatically and target companies that meeta certain interest level criteria. Giese said "We've worked very closely with our Marketing Automation and CRM partners and are thrilled to see the benefits of this remarkable data delivered to the industry for the benefit of all." Marketers can use InsightBASE to:
InsightBASE is sold as a subscription and is based on the number of accounts being monitored. About True Influence Media Contact: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/true-influence-launches-new-daas-data-as-a-service-platform-insightbase-boosts-b2b-marketing-performance-by-offering-crucial-insights-into-online-behavior-300193438.html SOURCE True Influence |