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Food Lion Announces In-Store Digital Coupon Partnership with Mood Media through Jan. 1SALISBURY, N.C., Dec. 15, 2015 /PRNewswire/ -- Now through Jan. 1, customers can access digital coupons through the Shazam app on their smartphones while grocery shopping in stores. Food Lion has partnered with Mood Media Corporation on the campaign, which is helping customers gain additional savings on their groceries this holiday season. "At Food Lion we're always looking for more ways for our customers to save while grocery shopping," said Keith Nicks, director of loyalty and digital marketing. "We believe this is an easy and fun way to do just that during the busy holiday season, while continuing to make groceries more affordable for our customers. The service is available at all Food Lion grocery stores. To access digital coupons, customers should open their Shazam app when grocery shopping and use the phone to "Shazam" music in the store. As they do, shoppers will be directed to Food Lion's MVP Coupon Hub where they can access digital coupons that are immediately loaded onto their MVP card and redeemed at check out. "Leveraging Mood's existing audio infrastructure, our exclusive Presence beacon technology and the popular Shazam app, we are able to provide Food Lion with a compelling solution that encourages direct mobile interaction with the brand, enhancing the in-store experience and customer loyalty," said Jaime Bettencourt, Senior Vice President of Premier Sales and Account Management for Mood. "Mobile is a vital touch point and channel to build highly tailored and personal connections with customers, and Food Lion is an innovative brand that really understands that." Mood announced its partnership with Shazam and launched Shazam In-Store, powered by Mood, in Nov. 2014. With more than 700 million downloads worldwide and 120 million monthly mobile active users, Shazam is one of the most popular apps in the world. About Food Lion About Mood Media Corporation About Shazam Logo - http://photos.prnewswire.com/prnh/20140514/87539 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/food-lion-announces-in-store-digital-coupon-partnership-with-mood-media-through-jan-1-300193059.html SOURCE Food Lion |