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A New Use Case for Purpose-Built Analytics: Saving LivesLONDON, Nov. 23, 2015 /PRNewswire/ -- Introduction The Benefits that Data Analysis Brings There is no question that the trend for global data volumes has been one of explosive growth. To gain a global perspective on the amount of data that CSP networks now address, Cisco started examining this trend several years ago. Using forecast information from numerous external organizations, along with insight from its internal work teams, Cisco publishes its findings in the annual Cisco Visual Networking Index report. This report, published for more than five years now, is designed to help the industry better understand why a term like "explosive growth" is not a reach, but a business reality, with findings from the latest edition stating: - Global mobile data traffic grew % in 2014. - Last year's mobile data traffic was times the size of the entire global Internet in 2000. - Global mobile traffic is projected to increase nearly tenfold between 2014 and 2019. Every day, each of us encounters examples of how data analysis makes our lives a little easier, though few of us likely recognize this trend. For example, a company such as Netflix will suggest a movie to watch; if a person takes its suggestion, there is a high probability that he or she will enjoy the movie. How does Netflix know what movies a person will like? Data analysis. Netflix encourages its customers to rate entertainment viewed via the Netflix service or via other venues, such as on television, in theaters, or on DVD. Netflix knows which shows are watched via its service, whether the customer takes the time to rate the viewing experience or not. If customers have shared what they like, and what they do not like, along with what they have already seen outside of the Netflix ecosystem, most Netflix suggestions will likely be spot on. All of the suggestion process is based on data analysis. Even if a customer has not shared ratings, the customer's viewing history on Netflix provides some strong clues that data analysis may be able to exploit. Netflix is not alone in its use of data analysis. Facebook suggests new friends based on analysis of one's current friends, and their friends, and their friends' friends. Amazon suggests other items to consider, based on what a customer is currently viewing or purchasing, and what other customers looking at the same item have ultimately done. While these examples are outside of telecom, CSPs and their suppliers are quickly learning to take advantage of the power of data analysis. Download the full report: https://www.reportbuyer.com/product/3406211/ About Reportbuyer Reportbuyer is a leading industry intelligence solution that provides all market research reports from top publishers http://www.reportbuyer.com For more information: Sarah Smith Research Advisor at Reportbuyer.com Email: [email protected] Tel: +44 208 816 85 48 Website: www.reportbuyer.com To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/a-new-use-case-for-purpose-built-analytics-saving-lives-300183279.html SOURCE ReportBuyer |