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Bullhorn Strengthens Infrastructure to Power the Future of Cloud-Based CRMBullhorn®, the cloud-based CRM provider that puts powerful customer insights at users' fingertips, today announced investments in its technical infrastructure that enable it to continue building a faster and more contemporary, mobile-first CRM solution. These investments have delivered benefits such as a 64 percent reduction in storage latency to provide a user experience that people expect from their CRM system, and that the future workforce will demand. As a result, the company has seen a measurable increase in customer satisfaction, experiencing a 30 point gain in its customer experience index in the past year. Strengthening its technical infrastructure allows Bullhorn to continue delivering first-of-their-kind sales insights through features such as Bullhorn Pulse (News - Alert). Announced earlier this year, Pulse provides valuable, real-time sales intelligence at a glance - from the overall health of an organizational relationship, to details on who on your team has the longest history with a customer, or which client is most deeply engaged. It does this through Bullhorn's patented email tracking system, which reduces the need for tedious data entry by automatically mining email communications and analyzing them in real time. As a result, Bullhorn can automatically present insightful sales intelligence that is always current. "Yesterday's CRM tools aren't much more than databases connected to the Internet. They rely heavily on boxes of text that require tedious and continuous data entry from users - and the value they provide is only as good as the information that users remember or have time to enter," said Matt Fischer, CTO of Bullhorn. "As they should, people are beginning to demand a fast, nimble and highly visual CRM experience that helps them do their job quicker - not something that adds to their daily tasks. Our mobile-first solution is designed for humans and how we work, and as we continue to make investments in the best technlogy available, we're delivering a superior experience and will continue to stay ahead of the curve."
Scaling Fast and Maintaining Performance By implementing the Adaptive Flash platform from Nimble Storage, Bullhorn reduced disk usage by nearly 70 percent and tripled its available density. As a result, the company can easily scale the size and usage of its environment - which already handles 1.6 billion searches per month - while improving performance. "The IT industry is in the midst of an architectural shift to flash-based storage that will optimize application workloads across the enterprise, while lowering costs, and increasing IT productivity to enable seamless scale and growth," said Dan Leary, vice president, product, solutions and alliances, Nimble (News - Alert) Storage. "By making these investments now, it's clear that Bullhorn is serious about building an advanced and sophisticated infrastructure that will enable it to be more agile and responsive to its customers."
Availability and Security Bullhorn has also partnered with Switch and is now using the company's SUPERNAP data centers which are certified by the Uptime Institute as the highest-ranking colocation data centers in the world and are maintained by the highest-rated Tier IV Gold mission critical operations teams. With more on-net, independent cloud providers than any other physical cloud gateway, SUPERNAP connects thousands of clients and providers from within the facility - including Bullhorn and many of the leading SaaS (News - Alert) providers it partners with. Connecting directly to other organizations through SUPERNAP can further reduce latency and increase performance for many of Bullhorn's strategic partnerships.
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