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Proof by Lucid Provides A New Level of Real-Time Digital Media MeasurementLucid, the software company delivering the power of human answers on a massive scale, has launched a digital marketing measurement tool. Proof uses Lucid's access to consumer data - a pool of over 50 million respondents - to create unprecedented visibility into audiences reached and impact created by media campaigns. Proof unifies measurement of audience exposure and reaction across mobile and non-mobile platforms. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20151118006454/en/ With Proof by Lucid, media buyers, brands, analysts, and researchers gain a clear and specific picture of audience and campaign impact. Proof delivers results for most media formats, including rich media, branded content, native, video, and more, and is third-party certified to access platforms such as YouTube (News - Alert). Real-time insight and agile marketing optimization are enabled through platform data that is refreshed every ten seconds. Lucid's consumer data platform is entirely anonymous aggregated information fueled exclusively from participating members of Lucid's Fulcrum (News - Alert) Exchange. While multiple data points, including deep demographics and purchase intent and behavior, can now be associated to one consumer profile across devices and platforms, there is no PII (personally identifiable information) recognized or stored. Proof launches with an A-list pilot client base including Razorfish, which has already enabled Proof on over twenty brand campaigns. Lucid has also struck a long-term Proof partnership with GfK, one of the world's largest research companies, helping to power the company's ad effectiveness capabilities and greatly enabling in-app mobile measurement. Three products comprise the Proof product suite:
"Getting good insights is nice; getting actionable insights is killer. And that's what Proof gives us," said Arun Kumar, Global Head of Analytics for Citi Publicis One Team, Razorfish. "We have been working with Lucid for over a year now measuring large media campaigns for our clients. We have received insights that have allowed us to both make large scale shifts in media budgets as well as pull the smaller levers on a daily basis. That's what drives value for our clients." Arno Hummerston, Global Director Digital Market Intelligence, GfK, said, "We are running our first projects with Proof now and I have already been impressed with their level of service and knowledge. The scale of their platform's reach means that they can fully support our campaign size requirements and readily enables us to drill-down for insights. This helps us deliver the cross-media, cross-channel potential of our GfK branded solutions to the very high standards that we demand." Lucid, formerly known as Federated Sample, rebranded in August to reflect the company's focus on software innovation and on expanding the potential of traditional sampling, as well as its explosive growth with revenues doubling over the past twelve months.
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