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Skimlinks to reward publishers for their data contribution with new audience targeting servicesNEW YORK and LONDON, Nov. 6, 2015 /PRNewswire/ -- Skimlinks, the content monetization platform used by more than 55,000 digital publishers, including Time Inc, Mail Online, The Independent and Refinery29, has launched a new programmatic audience targeting service for advertisers that will automatically share revenues with publisher partners based on their contribution to the Skimlinks' data cooperative. Audiences by Skimlinks will give brands and agencies around the world access to a rich taxonomy of audience segments built from the anonymous browsing, clicking and conversion data of more than 1.3 billion unique users engaging with content across the Skimlinks publisher network. The segments will enable advertisers to target unique, high-reach audience segments at brand and product category level throughout their purchase journey. And, in an industry-first move, Skimlinks will share data revenues with all its publishers - from enterprise media owners to niche bloggers - based on their contribution to the cooperative, without any complex set-ups or data management processes required. Publishers will also gain access to free audience insights, helping them understand the shopping behaviors of their readers to inform their content creation strategies, grow their readership, attract new advertiser partnerships and optimize ad yields. Audiences by Skimlinks applies machine learning to the 15 billion purchase intent signals (including conversion data) collected from across the Skimlinks publisher network on a daily basis, enriched with the company's product intelligence layer, in order to build high-converting audience segments. Agencies, brands and publishers can access these segments via a number of programmatic buying platforms such as MediaMath, AppNexus, BlueKai, Lotame and Krux, with more integrations planned.
Jo Holdaway, Director of Strategic and Commercial Data at ESI Media - London Evening Standard, The Independent and i, and one of Skimlinks' publisher partners, commented: "The shift towards rewarding publishers for the use of their data is something that has been a top priority for enterprise publishers for years. Advertisers and publishers have needed to work closer to better understand how content drives and influences sales much further up the funnel. Now our audience data can reflect this. Also by working as part of Skimlinks' collective of media owners - from large publishers like us to community forums and independent bloggers - we all benefit from a broader and deeper dataset, both in our own understanding of audience behaviours and our proposition to advertisers." Skimlinks' publisher network spans over 1.5 million websites globally, enabling the capture of purchase intent signals from more than 1.3 billion unique users every month. Skimlinks' technology is used to automatically monetize their commerce-related content. For example, it instantly turns brand and product-related links into affiliate links, on-click, to enable the publisher to be rewarded for any sales they send to a Skimlinks retailer partner. This means its data is driven by the content users are engaging with, rather than the ads around that content, which offers more powerful indicators of interest and intent and thus more relevant, better-performing campaigns. About Skimlinks To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/skimlinks-to-reward-publishers-for-their-data-contribution-with-new-audience-targeting-services-300174011.html SOURCE Skimlinks 
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