rEvolution Acquires NEXTGEN+MVPs, Launches New eSports Subsidiary rEvXP

CHICAGO, Oct. 2, 2015 /PRNewswire/ -- rEvolution, the Chicago-based integrated sports marketing and media services agency, has acquired NEXTGEN+MVPs, and is launching a new eSports consultancy, rEvXP, to serve brands, platforms and players in advancing their respective brand connections with fans. Founded in 2015, NEXTGEN+MVPs is an eSports sponsorship consultancy that has worked with eSports teams, sponsors and publishers on a global scale to maximize eSports partnerships. The acquisition and creation of rEvXP bolsters rEvolution's expertise in the emerging eSports gaming arena.

Logo - http://photos.prnewswire.com/prnh/20151001/273098LOGO

"When rEvolution was founded more than 14 years ago it was because we saw a need to provide new levels of expertise to brands for better communication in sports," said John Rowady, rEvolution's founder. "Today, we see an immediate market need to translate eSports for brands. We've collaborated with the best minds in the business to put forward an expertise for brands that does not exist today."

NEXTGEN+MVPs was founded by media and gaming industry veteran, Dan Ciccone, an established eSports marketer, who has worked on domestic and international programs with Fortune 500 clients and has served as Regional VP for Major League Gaming and as Director of Central Region sales with IGN Entertainment. The firm began working with OpTic Gaming in 2015, the most recognized team in eSports. Ciccone will serve as Managing Director of rEvXP, and will oversee all digital media operations and brand sponsorships opportunities.

"We have been on the ground level of eSports for years and know how to navigate and create unique opportunities," Ciccone said. "Tapping into rEvolution's existing integrated service model with rEvXP is incredibly exciting, as it allows us to push the eSports industry as a whole further and faster."

Ciccone has worked closely with founder and CEO of OpTic Gaming, Hector Rodriguez, for years and has helped the team attract marquee sponsorships, in addition to expanding the brand and its impressive social footprint. OpTic Gaming is the first eSports team in X Games history to win back-to-back gold medals for Activision's Call of Duty. As part of the rEvXP acquisition, Hector Rodriguez will be responsible for creative direction, content creation and engagement programs with eSports influencers on behalf of brands.

"Working with Dan's team has allowed us to gain new sponsors and increase our exposure," said Hector Rodriguez, owner and manager of OpTic Gaming. "As we look to expand and build upon what OpTic has already achieved, the partnership with rEvolution's sports marketing reputation and credentials made a lot of sense for where we all want to see brands connect with eSports. There are massive marketing and media opportunities in eSports, and this new team offers an inside look for brands to connect with fans."  

ith a client roster that includes Chipotle, Continental Tire, Northwestern Mutual and Polaris ORV, rEvolution has an industry-leading presence in the sports landscape.  Previous gaming experience includes work with Electronic Arts on both the EA SPORTS FIFA and Need for Speed™ franchises.

"There's no questioning the tremendous growth potential for eSports," said Rowady.  "For brands, getting involved at an impact level, instead of on the ground floor in a 'learning curve' and authentically navigating the space through rEvXP, will be revolutionary – and we're excited to help them get there."

The acquisition of NEXTGEN+MVPs by rEvolution has led to the formation of the subsidiary, rEvXP, which will be headquartered in Chicago. In addition to Ciccone, Rodriguez and rEvolution's integration engine, rEvXP will have an advisory board, with strategic insight from rEvolution founder and CEO, John Rowady and Brian Quarles, SVP, Creative Director, as well as other notable industry veterans including Matt Davis, Global Communications, Dell; Jimmy Chamberlin, CEO and Co-Founder, LiveOne Inc..; and Frank Puma, Director, Digital Investment, MindShare NY.

For more information on rEvXP visit http://www.revXP.com.

About rEvolution:
rEvolution is an independent, fully-integrated sports and lifestyle marketing and media agency, which creates memorable, brand-building marketing programs within the sports and lifestyle space. Headquartered in Chicago with satellite offices in Charlotte, Connecticut, Indianapolis and Minneapolis – rEvolution provides clients with a full-service marketing approach, including sponsorship consulting, media planning and buying, creative production and design, experiential marketing, public relations and social media. Client partners include Chipotle, Continental Tire, Northwestern Mutual and Polaris ORV.  Learn more at http://www.revolutionworld.com. On Twitter. #rEvsports

About rEvXP:
rEvXP is an eSports consultancy for brands. A subsidiary of rEvolution, rEvXP is led by Dan Ciccone (IGN, Major League Gaming) and Hector Rodriguez (OpTic/@optich3cz). Tapping into rEvolution's integrated sports marketing model, rEvXP partners with brands to help them navigate the competitive gaming landscape in an authentic and engaging way that resonates with eSports fans. Learn more at http://www.revxp.com. On Twitter.

About OpTic Gaming:
OpTic Gaming is a premier eSports organization and competitive gaming team. Founded in 2006, OpTic is currently owned by Hector Rodriguez, co-owned by Matt Haag and coached by Will Johnson. Based in the metro Chicago area, OpTic is among the most successful eSports teams since its inception, most notably in the Call of Duty franchise. Learn more at http://www.optic.tv. On Twitter. #OpTicgaming #GreenWall

eSports At A Glance:

Audience:

• eSports audience is 134+ million strong globally.¹
• More than 48+ million gamers in the U.S. and Europe watch or participate in eSports.²
• More than 27+ million people watched the "League of Legends" world championship finals in 2014. ⁴
  •    Average viewership for the 2014 World Series (13.8 million) and 2014 NBA Finals ( 15.5 million)⁵
  • Twitter following for 2014 AL MVP Mike Trout (923K+)/Twitter following for 2014 eSports Player of the Year Matt Haag (1.28+million)⁶
  • 10,668 attendance for MLS match New England Revolution vs. San Jose Earthquakes at Gillette Stadium on March 28, 2015⁵ /11,000+ attendance for League of Legends regional championship at Madison Square Garden on August 22, 2015⁷

Viewership:

• The average eSports viewer watches over 10 times a month, at 2.2 hours per session. ²
• Thirteen percent of all live-stream viewers watch eSports. ¹

Live Event:

• 82% of eSports attendees are male. ³
• 54% of eSports event attendees are also traditional sports fans. ³

Business:

• eSports is a $278 million business.²

¹SuperData: eSports Market Brief, May 2015

²Newzoo: Sizing & Profiling eSports' Popularity Report, April 2014

³EventBrite: The eSports Effect 2014

⁴Riot Games

⁵ESPN

⁶Twitter

⁷Wall Street Journal

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/revolution-acquires-nextgenmvps-launches-new-esports-subsidiary-revxp-300152784.html

SOURCE rEvolution

[ Back To TMCnet.com's Homepage ]