IP Video Publisher Receipts and Tech Vendor Payments: Ecosystem Profit Per COGS/OpEx Unit of Investment 2015 - 2017

LONDON, Oct. 1, 2015 /PRNewswire/ -- IP video publishers are forecast to deliver $22 billion in ad sales and subscription receipts across all platforms and geographies served in 2015, made against related COGS/OpEx vendor payments of $10.3 billion, according to a multi-disciplinary, industry-wide analysis carried out by AccuStream Research.

IP video publisher receipts, and fees paid for requisite technology support and services (i.e. CDN, mobile video adtech, desktop/cross-channel video adtech, players, integrated CMS platforms and media processing), when evaluated against tech vendor net revenues indicate positive operational margins have been maintained, currently estimated at 46% in 2015. (NOTE: This analysis pertains to tech payments only, and excludes subscription IP video service content licensing fees made to rights holders).
Publisher revenues utilized as a basis for multi-year marginal analysis are generated from the sale of video advertising (in-stream, in-banner, VOD, authenticated sign-in, viral and social), plus IP video subscription services or download-to-own stores.

Complete performance results contained in IP Video Publisher Receipts and Tech Vendor Payments: Ecosystem Profit Per COGS/OpEx Unit of Investment 2015 – 2017, show margins hav historically landed in the 44 - 57% range (excluding any content licensing or rights payments), though expected to decline sequentially over the next several years as sophisticated IP cross-channel video adtech infrastructure deployments ramp up to support linear and non-linear broadcast groups more closing the gap between operating units.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ip-video-publisher-receipts-and-tech-vendor-payments-ecosystem-profit-per-cogsopex-unit-of-investment-2015--2017-300153236.html

SOURCE ReportBuyer

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