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Leaders from AMC Networks, Live Nation and Resolution Foundry to Take the Stage for ad:tech New York's Day Two Opening Keynote
[September 29, 2015]

Leaders from AMC Networks, Live Nation and Resolution Foundry to Take the Stage for ad:tech New York's Day Two Opening Keynote


ad:tech New York 2015, the event for modern marketing and media, announced today the day two opening keynote for the New York event, focusing on how to protect intellectual property and rights in the age of content explosion. The session, titled "Protecting Your Branded Content," will take place on November 5, 2015 at 9 a.m. and will be moderated by Davis & Gilbert Partner Vejay Lalla, with perspectives from panel participants including James Mazlen, senior counsel at AMC Networks; Jeremy Levine, SVP of digital sales at Live Nation; and Brian Killen, founder and CEO, Resolution Foundry.

More and more, brands are producing video, rich media and live events with tools like Periscope and Meerkat making every smartphone user a potential live broadcaster. For brands, this is a tremendous opportunity but also a challenge when it comes to protecting branded content from piracy.

"In the age of content explosion, brands are forced to find the balance between sharing valuable content, while protecting intellectual property - it's a tough line to walk," said Kimberly Dunn, marketing director for ad:tech. "This session - which features industry leaders on the subject - will help attendees navigate the waters on providing value to the market while also protecting their brand."

The keynote participants will provide expert commentary on the best practices to help brands protect content assets, including:

  • Mazlen's perspective as senior counsel at AMC Networks, the cable network responsible for Emmy Award-winning shows, including "Mad Men" and "Breaking Bad." In his role at AMC, Mazlen works with the Intellectual Property and Content Protection group, the Company's digital media teams and provides legal counsel to AMC's marketing groups. He is a frequent presenter at industry conferences, including the Columbia Law School Panel on video game law.
  • Levine works with the global leader of live entertainment, Live Nation. In his position, Levine oversees all of Live Nation's digital sales efforts across Live Nation and TicketMaster - online, social and mobile - and is responsible for educating the marketplace on the digital face of Live Nation. Prior to Live Nation, Levine worked with Prometheus Global Media and was associate publisher for Men's Journal.
  • Killen's is the head of Resolution Foundry, an innovator of image intelligence technology that enables marketers to benchmark and optimize visual marketing programs. Tracking more than 300 billion images from around the world, marketers are able to analyze the impact of product and category-level social discovery, identify those wh are engaged and influence the market and deliver one-to-one targeted advertising. Prior to founding Resolution Foundry, Killen was the chief strategist for Acxiom's (News - Alert) global product and engineering organization.
  • Lalla has in-depth experience providing counsel to advertising agencies, media agencies, media companies and ad-tech startups on a range of digital media and technology matters. He advises clients with respect to entertainment content deals and distribution of content through multi-media platforms, in addition to leading counsel on all aspects of rights of privacy and publicity. He is a frequent presenter at conferences including Mediapost, iMedia and others.



ad:tech New York will take place from November 4-5, 2015, and will feature additional keynote speakers from top influencers in the industry. The remaining speakers will be announced in the weeks ahead.

More Information:


About ad:tech:

ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address key industry challenges and opportunities. Several annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help deepen understanding and create new ideas that will drive business forward. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing marketplace. For more information, visit www.ad-tech.com.

About Comexposium

Comexposium, one of the European leaders in event organization, is involved in 114 events for the general public and professionals, covering 17 different sectors of activity. Every year it plays host to 38,000 exhibitors, 40% of which are from outside France, and 3.5 million visitors, including 350,000 visitors from abroad. Internationally, today Comexposium is: Cartes Secure Connexions America - Cartes Secure Connexions Asia - CURVExpo New York - CURVExpo Las Vegas - Djazagro - Djazagri - Equip Auto Alger - Equipmag Retail Expo China - Expovinis - Fast Fashion Tour London - Global Security Asia - Hong-Kong mode lingerie - Interfilière Hong-Kong - Interfilière Shanghai - Milipol Qatar - SET Canada - Shanghai mode lingerie - SIAL ASEAN - SIAL China - SIAL Brazil - SIAL Middle East - SIAL Canada - SIAL Interfood Jakarta - SILMO Istanbul - SIMA ASEAN - Sitevinitech Argentina - Sitevinitech China - Techno Security & Mobile Forensics World.

Visit www.comexposium.com for more information.


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