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Leaders from AMC Networks, Live Nation and Resolution Foundry to Take the Stage for ad:tech New York's Day Two Opening Keynotead:tech New York 2015, the event for modern marketing and media, announced today the day two opening keynote for the New York event, focusing on how to protect intellectual property and rights in the age of content explosion. The session, titled "Protecting Your Branded Content," will take place on November 5, 2015 at 9 a.m. and will be moderated by Davis & Gilbert Partner Vejay Lalla, with perspectives from panel participants including James Mazlen, senior counsel at AMC Networks; Jeremy Levine, SVP of digital sales at Live Nation; and Brian Killen, founder and CEO, Resolution Foundry. More and more, brands are producing video, rich media and live events with tools like Periscope and Meerkat making every smartphone user a potential live broadcaster. For brands, this is a tremendous opportunity but also a challenge when it comes to protecting branded content from piracy. "In the age of content explosion, brands are forced to find the balance between sharing valuable content, while protecting intellectual property - it's a tough line to walk," said Kimberly Dunn, marketing director for ad:tech. "This session - which features industry leaders on the subject - will help attendees navigate the waters on providing value to the market while also protecting their brand." The keynote participants will provide expert commentary on the best practices to help brands protect content assets, including:
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About ad:tech: ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address key industry challenges and opportunities. Several annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help deepen understanding and create new ideas that will drive business forward. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing marketplace. For more information, visit www.ad-tech.com. About Comexposium Comexposium, one of the European leaders in event organization, is involved in 114 events for the general public and professionals, covering 17 different sectors of activity. Every year it plays host to 38,000 exhibitors, 40% of which are from outside France, and 3.5 million visitors, including 350,000 visitors from abroad. Internationally, today Comexposium is: Cartes Secure Connexions America - Cartes Secure Connexions Asia - CURVExpo New York - CURVExpo Las Vegas - Djazagro - Djazagri - Equip Auto Alger - Equipmag Retail Expo China - Expovinis - Fast Fashion Tour London - Global Security Asia - Hong-Kong mode lingerie - Interfilière Hong-Kong - Interfilière Shanghai - Milipol Qatar - SET Canada - Shanghai mode lingerie - SIAL ASEAN - SIAL China - SIAL Brazil - SIAL Middle East - SIAL Canada - SIAL Interfood Jakarta - SILMO Istanbul - SIMA ASEAN - Sitevinitech Argentina - Sitevinitech China - Techno Security & Mobile Forensics World. Visit www.comexposium.com for more information.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150929005395/en/ |