NAMIC Announces Winners Of The 2015 Excellence In Multicultural Marketing Awards
NEW YORK, Sept. 24, 2015 /PRNewswire/ -- NAMIC (National Association for Multi-ethnicity in Communications) today announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the Annual NAMIC Conference, the awards competition recognizes outstanding marketing efforts designed to attract and retain ethnically and culturally diverse audiences and customers including African American, Asian, Hispanic, LGBT and other market segments. Scheduled for September 29-30, 2015 at the New York Marriott Marquis, the NAMIC Conference is held as part of the television industry's Diversity Week.
On Wednesday, September 30, winners of the Excellence in Multicultural Marketing Awards will be recognized at a special luncheon featuring a keynote address delivered by Eddie Huang, the New York Times bestselling author of Fresh Off the Boat. ABC adapted his memoir into one of this season's most talked about original television series. The sitcom, Fresh Off the Boat is the first Asian American family centric TV series in nearly 20 years.
A writer, entrepreneur and chef, Huang is widely known as the owner of New York City's East Village restaurant, Baohaus. In his work as a TV personality, Huang hosts the Vice food show Huang's World, Cooking Channel's Cheap Bites and MTV's Snack-Off. Huang is a panelist on MTV2's Jobs That Don't Suck and has appeared on Anthony Bourdain's The Layover.
Recognizing the media and entertainment industry's commitment to implementing best practices, the EMMAs highlight creative, strategic and innovative multicultural marketing approaches. The NAMIC Multicultural Marketing Committee, a consortium of the industry's experts, provides guidance for the EMMA competition, which has two award categories: Case Studies/Campaigns and Marketing Tactics. Entries submitted in each category were judged within three divisions: Media Content Distributors, Networks/Industry Suppliers and Other.
For additional information regarding the 29th Annual NAMIC Conference, contact Sandra Girado, senior director of Meetings and Events, NAMIC at 212-594-5985. Online registration for the Annual NAMIC Conference can be accessed by visiting http://www.namic.com. A complete list of EMMA winners follows.
2015 EMMA Winners
Distributors
Case Studies / Campaigns
FIRST PLACE Villa Paraiso Company: Comcast Agency: Grupo Gallegos
SECOND PLACE Today is History Company: Comcast Agency: Burrell Communications and Skai Blue Media
THIRD PLACE Western Union Direct from Bollywood Company: Western Union Agency: Saavn
Marketing Tactics
All Other Media
FIRST PLACE Villa Paraiso Company: Comcast Agency: Grupo Gallegos
SECOND PLACE Black Friday Company: Comcast Agency: Grupo Gallegos
Digital
FIRST PLACE Shaw CNY 2015 Digital Tactics Company: Shaw Communications Inc. Agency: Represent Communications Inc.
SECOND PLACE XFINITY – Keeping Up With The Joneses Company: Comcast Agency: Burrell Communications
THIRD PLACE XFINITY Online Video Company: Comcast Agency: Gravity
Direct Mail
FIRST PLACE Nexos Latinos Winter 2015 Company: Eclipse Marketing and Time Warner Cable Agency: Eclipse Marketing Services, Inc.
SECOND PLACE Puravida May 2015 Company Comcast Florida Region
Agency: Holton Sentivan + Gury
THIRD PLACE XFINITY Direct Mail Acquisition Company: Comcast Agency: Gravity
Experiential Marketing
FIRST PLACE #SignMyTweet/ #FirmaMiTweet Company: Comcast Agency: Grupo Gallegos
SECOND PLACE Estadio FiOS Company: Verizon FiOS Agency: TDW+Co
Print
FIRST PLACE XFINITY – Keeping Up With The Joneses Company: Comcast Agency: Burrell Communications
SECOND PLACE MLK – Weapons of a Movement Company: Comcast Agency: Burrell Communications
THIRD PLACE Bell Canada – South Asian Company: Bell Canada Agency: Maple Diversity Communications
Radio
FIRST PLACE XFINITY – Keeping Up With The Joneses Company: Comcast Agency: Burrell Communications
Social Media
FIRST PLACE #SignMyTweet/ #FirmaMiTweet Company: Comcast Agency: Grupo Gallegos
SECOND PLACE Alimenta Tu Rivalida/Fuel Your Rivalry Company: Comcast Agency: Grupo Gallegos
Television
FIRST PLACE Here comes Lili Estefan Company: Time Warner Cable Agency: Pure Growth
SECOND PLACE Nestle Quality Street - Diwali Company: Nestle Canada Agency: Maple Diversity Communications
Network/Industry Supplier
Case Studies / Campaigns
FIRST PLACE TIE Walmart Holiday Hub remix ft. Chef Roble Company: One Solution Agency: MediaVest
FIRST PLACE TIE Dr. Pepper & Atrevete A Company: NBCUniversal Hispanic Group
SECOND PLACE TIE World Cup TVE Company: Univision Deportes Agency: Blanco-Lorenz Entertainment Branding Inc.
SECOND PLACE TIE Bud Light & Buscando Mi Ritmo Company: NBCUniversal Hispanic Group
THIRD PLACE TIE Marketing Campaign Company: NBC Universo
THIRD PLACE TIE El Senor De Los Cielos 3 Company: NBCUniversal Telemundo
Marketing Tactics
All Other Media
FIRST PLACE IMD Sizzle Reel Company: International Media Distribution
SECOND PLACE Alex Esclamado Memorial Award Company: GMA Network, Inc. Agency: GMA International
THIRD PLACE Home Away from Home Battad Episode Company: GMA Network, Inc. Agency: GMA International
Digital
FIRST PLACE Almost Christmas Cash Out Watch and Win Company: BET Networks
SECOND PLACE TV JAPAN + Company: NHK Cosmomedia America, Inc./TV JAPAN
THIRD PLACE VOD Highlight Email Marketing Company: International Media Distribution
Direct Mail
FIRST PLACE TV JAPAN Audio Greeting Cards Company: International Media Distribution
SECOND PLACE TIE Eros Now On Demand & Filipino On Demand Company: International Media Distribution Agency: Eagle XM
SECOND PLACE TIE Univision Deportes Network Client Mailer Company: Univision Deportes Agency: Blanco-Lorenz Entertainment Branding Inc.
Diversity Awareness
FIRST PLACE East of Main Street Company: HBO
SECOND PLACE I IDENTIFY, Independent Lens Company: ITVS
THIRD PLACE Harlem Red Carpet Party at Cecil's Company: HBO
Experiential Marketing
FIRST PLACE Harlem Red Carpet Party at Cecil's Company: HBO
SECOND PLACE Drumline: A New Beat Experiential Mktg Company: VH1 Agency: Liquid Soul
THIRD PLACE El Senor de los Cielos 3 – La Experiencia Company: Telemundo Network Agency: CineTransformer, 3456 Group
Grassroots
FIRST PLACE Drumline: A New Beat - #PassTheBaton Company: VH1 Agency: Liquid Soul
SECOND PLACE Bessie 81 Theater Tour Company: HBO
THIRD PLACE East of Main Street Company: HBO
Out of Home
FIRST PLACE Centric Martha's Vineyard Takeover Company: BET Networks Agency: Events by Fabulous
SECOND PLACE Big Freedia Queen of Bounce S3 Company: FUSE
THIRD PLACE Atlanta Exes – Bus Shelter Company: VH1
Premium
FIRST PLACE Nellyville Cuddle Nelly Body Pillow Company: BET Networks – 360 Marketing
SECOND PLACE GMA Pinoy TV LoudBasstard Bamboo Speaker Company: GMA Network, Inc. Agency: GMA International
THIRD PLACE IMD 2015 Calendar & Digital App Company: International Media Distribution
Print
FIRST PLACE More to Love Print Ad for Telus Company: GMA Network, Inc. Agency: GMA International
SECOND PLACE TIE Yandel "Legacy: De Lider a Leyenda" Tour Company: HBO
SECOND PLACE TIE Drumline: A New Beat - Print Company: VH1
Radio
FIRST PLACE BET Awards 14 Radio Broadcast Center Company: BET Networks
SECOND PLACE Suave Says - Radio Company: VH1
Social Media
FIRST PLACE Premios Billboard 2015 Company: NBCUniversal Hispanic Group
SECOND PLACE Drumline: A New Beat – Social Media Company: VH1 Agency: Liquid Soul
THIRD PLACE Ilustrado World Premiere Tweet Up Promo Company: GMA Network, Inc. Agency: GMA International
Television
FIRST PLACE Advertising Campaign for a Network Company: NBC Universo
SECOND PLACE Through A Lens Darkly, Independent Lens Company: ITVS
THIRD PLACE HBO Latino "Fall Image" Company: HBO
Other
Case Studies / Campaigns
FIRST PLACE McCormick Online Cook Off Company: McCormick Canada Agency: AV Communications
SECOND PLACE TRESemme Hispanic PR Company: TRESemme Agency: The Dream Team Agency
Marketing Tactics
Digital
FIRST PLACE Johnson & Johnson - Aveeno Company: Johnson & Johnson Inc. Canada Agency: Maple Diversity Communications
Experiential Marketing
FIRST PLACE McCormick Online Cook Off Company: McCormick Canada Agency: AV Communications
SECOND PLACE Sony CNY Company: Sony Canada Agency: Maple Diversity Communications
THIRD PLACE Johnson & Johnson - Aveeno Company: Johnson & Johnson Inc. Canada Agency: Maple Diversity Communications
Out of Home
FIRST PLACE Nestle Quality Street Company: Nestle Canada Agency: Maple Diversity Communications
Print
FIRST PLACE Kit Kat CNY Company: Nestle Canada Agency: Maple Diversity Communications
Social Media
FIRST PLACE Carol's Daughter Company: Carol's Daughter Agency: 135th Street Agency
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SOURCE NAMIC
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