[September 23, 2015]

BrandProtect™ to Chair Anti-Counterfeiting and Brand Protection Conference on Cyber Threat Monitoring and Mitigation at IQPC's Event

BrandProtect™, an expert in cyber threat detection and mitigation, today announced that Michael Kiefer, BrandProtect general manager, has been named a chairman of the upcoming 15^th Annual Anti-Counterfeiting and BrandProtect Summit, September 28-30, 2015, hosted by the International Quality & Productivity Center (IQPC (News - Alert)).

In addition, Kiefer will join Greg Mancusi-Ungaro, BrandProtect chief marketing officer, to lead a session, "Mining the Digital World For Actionable Anti-Counterfeiting Intelligence," taking place at 11:30 a.m. EDT on September 30, 2015, in New York City.

In the digital world, counterfeiters and other cyber criminals now have the same access to consumers as legitimate brand owners. Fraudsters have increasingly migrated online, and are setting their sights on far more new, lucrative targets beyond brick-and-mortar locations.

To combat this evolving threat, brand owners and security, legal and compliance teams have to deploy new and innovative methods to keep up with the bad guys - they need to monitor a diverse set of online arenas for the telltale signs of criminal activity and, ultimately, make it more difficult for the fraudsters to succeed.

During the session, Kiefer and Mancusi-Ungaro will explore how the digital economy has changed the rules of counterfeiting and brand masquerading, and opened the door to other threats against brands and businesses. They will discuss best practices on how cyber threat monitoring and aggressive mitigation practices, especially beyond the traditional security perimeter, should be deployed to ensure that when customers think they are doing business with you, they are not, in fact, doing business with a counterfeiter.

Resources

• Register for the Anti-Counterfeiting & Brand Protection Summit here to attend the session, or email [email protected] to set up a meeting.
• If you are a member of the press or analyst community looking to arrange a briefing at the event or separately on this topic, please contact [email protected].
• Find out how BrandProtect is helping organizations across verticals - from banking to retail - to better identify, acknowledge and implement action against dangers that lurk beyond the traditional security perimeter.
• Hear from BrandProtect experts on how businesses can protect their rights, revenues and reputations online via its blog, and connect with the company on LinkedIn and Twitter.

Tags
BrandProtect, IQPC, International Quality & Productivity Center, counterfeiting, brand protection, security, risk detection, risk management, threat mitigation, cyber threat, social media risk

About BrandProtect
BrandProtect provides a comprehensive suite of cyber threat detection and mitigation solutions for enterprises. The company deploys a unique combination of advanced proprietary technology, overseen by a seasoned team of threat analysts, to quickly identify and take down fraudulent or unauthorized online activity, such as brand abuse and trademark infringement incidents, phishing attacks, Web traffic diversions, rogue mobile app schemes, website integrity issues and defamatory discussions. BrandProtect helps security, governance, risk management, compliance and marketing organizations at leading financial services institutions, large-scale retailers, insurance providers, telecommunications operators and pharmaceutical companies protect their brand value and business bottom line. Learn more at www.brandprotect.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150923006057/en/

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