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SAP Announces the Simplified Front OfficeNEW YORK, Sept. 15, 2015 /PRNewswire/ -- SAP SE (NYSE: SAP) today announced future integrated digital enterprise technologies that are intended to transform the relationships companies have with their customers. SAP plans to unleash a powerful portfolio of SAP® hybris® tools that are envisioned to enable in-the-moment customer profiling, digital commerce and community development, empowering an organization's front office to stay connected with the frequently shifting needs of its customers and prospects and enabling companies to go beyond customer relationship management (CRM) into a new era of digital connectedness, customer service and support. "Companies can no longer rely on the costly, siloed systems of yesterday to engage with their customers, who are savvy, multidevice digital natives. They want their needs understood and met — right now and every time," said Bill McDermott, CEO of SAP SE. "Legacy cloud-based CRM technologies create business complexity because their foundations predate the rise of social media and mobility. Companies today need innovative, integrated solutions that simplify the front office, making them easy to do business with and fostering greater customer engagement." In today's digital world, businesses need to connect the front office and back office in real time — linking people, inventory, supply chain, pricing and customers together. This means that the new front office must go beyond the traditional marketing, sales and service automation functions and include integrated, real-time personalization, Web and mobile commerce, social customer service and more. Planned tools from SAP are envisioned to simplify the front office, helping businesses get a single, contextual view of their customers while giving each customer a consistent, personalized experience across all channels. SAP hybris Profile Aimed to Derive Insights into Customer Habits
"The Yankees use the most modern technology available to engage with our fans, wherever and however we can," said Mike Lane, vice president and CIO, Technology & Broadcasting, for the Yankees. "Solutions like the ones SAP envisions can help sports organizations deliver consistent and contextual experiences across every channel and touchpoint, which is exactly what our fans have come to expect from us." SAP hybris Customer Experience for Cross-Touchpoint Experiences
"We are now in an era where customer engagement is a top-of-mind initiative for businesses across the spectrum," said Paul Greenberg, president of The 56 Group and author of CRM at the Speed of Light. "Reimagining CRM, finding ways to interact in a more personalized way with customers and being able to understand how a customer is thinking and acting so that intelligent actions can be taken is the way of this new world. SAP's focus on this is smart — very smart in fact — and makes the choices that customers have when it comes to technology that much richer." SAP hybris as a Service on SAP HANA® Cloud Platform Envisioned as Platform for Innovation
"SAP hybris as a Service is envisioned to offer a wide range of diverse business services, further simplifying the front office and driving a stronger community for customer engagement," said Scott Mager, customer engagement and commerce practice leader, Deloitte Digital. "SAP hybris as a Service is intended to offer easily digestible packages for fast integration, and to help us take the companies we work with beyond CRM." Broad Ecosystem Support "We started Nestlé's journey into personalized consumer and customer experiences, and we are orchestrating this complex digital ecosystem on the foundation of SAP solutions for customer engagement," said Filippo Catalano, chief digital operations officer, Nestlé. "This enables us to engage our brand prospects throughout their own unique journey, from insights to advocacy, building our great brands further via real-time, tailored interactions, on a suite of scalable solutions that better serve our digital ambitions." SAP HANA Cloud Platform is an open platform as a service providing unique in-memory database and business application services that enable customers to easily extend SAP applications and integrate with other cloud applications. To support the growing demand for innovative business process differentiators beyond CRM, SAP now offers the SAP Cloud for Customer solution bundled with SAP HANA Cloud Platform to enable companies to rapidly implement projects for fast ROI. For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews. About SAP Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. © 2015 SAP SE. All rights reserved. For customers interested in learning more about SAP products: For more information, press only: Logo - http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO
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