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Gameloft Advertising Solutions Expands its Services with New Advertising Formats and Targeting CriteriaPARIS, September 9, 2015 /PRNewswire/ -- Gameloft Advertising Solutions presents its new, innovative advertising formats: Minigame, FORM, SITE, as well as a new geolocation feature that matches advertising campaigns with users according to their location. Armed with perfect knowledge of its consumers and its expertise in mobile platforms, Gameloft is proud to announce the launch of the following rich media mobile ad formats:
In addition to these new formats, Gameloft Advertising Solutions builds upon its targeting options that are already available (age, gender, mobile device and in-game surveys) with new features :
In this manner, advrtising campaigns delivered by Gameloft Advertising Solutions are even more adapted to consumers while ensuring advertisers an exceptional 100% visibility rate. Owner of its inventory, Gameloft offers a brand safety environment, allowing advertisers to benefit from a perfectly controlled display context. Transparency being at the heart of advertiser relations, Gameloft Advertising Solutions is able to integrate independent tracking (Sizmek, PointRoll, DoubleClick, etc.) and visibility measurement (MOAT, Integral Ad Science) into formats that comply with IAB standards (MRAID 2.0/VAST 2.0). With a monthly audience of over 172 million active players and an inventory of 9 billion mobile impressions, Gameloft Advertising Solutions offers a unique level of visibility and involvement to advertisers. To date, Gameloft Advertising Solutions has delivered over 300 campaigns for prestigious brands such as FOX, Samsung, McDonald's, Coca Cola, Kellogg's, Unilever, Netflix, Ford and Air France, in over 33 countries around the world (North America, Latin America, United Arab Emirates, Europe, Asia, etc.). As part of its development, Gameloft Advertising Solutions will be further enriching its offer with the release of additional innovative ad formats over the coming months. For more information about Gameloft Advertising Solutions, please visit the website: http://www.gameloft.com/advertising-solutions/ About Gameloft: A leading digital and social game publisher, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS, Android® and Windows® devices), set-top boxes and connected TVs. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat or Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,200 developers. Gameloft is listed on NYSE Euronext Paris (Euronext: GFT.PA, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft is traded OTC in the US (sponsored Level 1 ADR ticker: GLOFY). Press Contact : Mandy Paez SOURCE Gameloft |