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Syniverse to Share How to Turn Big Data into Big Money at CTIA Super Mobility 2015Global mobile enabler Syniverse today announced that its Chief Marketing Officer Mary Clark will present on the future of mobile networks as part of a panel titled "How to Turn Big Data into Big Money" that is taking place Thursday, September 10, as part of CTIA Super Mobility 2015, which brings together more than 35,000 mobile professionals from around the globe to network and share insights throughout the event. In the session, Mary will highlight how the increase in data generated by connected mobile devices - or "mobile context" - is transforming the way that companies and mobile operators can provide personalized services to their customers, while also expanding revenue potential. "Mobile context is the insight into subscriber information, usage and location that mobile users opt to share with their favorite brands and mobile operators in exchange for more personalized and convenient customer experiences, and it represents a potential $44 billion annual market opportunity," said Mary. Mary will leverage Syniverse's (News - Alert) position as the leading global mobile solutions provider - connecting more than 1,000 operators and 500 enterprises - to share how brands and operators can collaborate to engage users in their mobile-first customer journey whether it's protecting consumers from fraud, offering enhanced marketing offers or providing customized customer service. Mary has been featured in Forbes, Global Telecoms Business, Mobile Marketing, Wireless Week (News - Alert) and many other places for her mobile insights. She is often a featured speaker at industry events, recently joining Unilever on stage at Mobile World Congress (News - Alert) 2015 to demonstrate how mobile operators and brands can collaborate to engage the always-connected mobile consumer. She has also appeared on stage for recent speaking engagements at Mobile World Congress Shanghai, Super Mobility 2014 and Mobile 360 North America. In September 2015, Mary was recognized on the list of "Women to Watch" by FierceWireless (News - Alert). In addition, she has been named to the Global Telecoms Business list of "50 CMOs to Watch" and recognized as one of the most innovative CMOs in the world by Hot Topics. About Syniverse Syniverse is the leading global transaction processor that connects more than 1,500 mobile service providers, enterprises, ISPs and OTTs in nearly 200 countries and territories, enabling seamless mobile communications across disparate and rapidly evolving networks, devices and applications. We deliver innovative cloud-based solutions that facilitate superior end-user experiences through always-on services and real-time engagement. For more than 25 years, Syniverse has been simplifying complexity to deliver the promise of mobility - a simple, interoperable experience, anytime, anywhere. For more information, visit www.syniverse.com, follow Syniverse on Twitter or connect with Syniverse on Facebook.
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