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comScore Reports July 2015 U.S. Smartphone Subscriber Market Share
RESTON, Va., Sept. 3, 2015 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for July 2015. Apple ranked as the top smartphone manufacturer with 44.2 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.4 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share
191.4 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in July. Apple ranked as the top OEM with 44.2 percent of U.S. smartphone subscribers (up 1.1 percentage points from April). Samsung ranked second with 27.3 percent market share, followed by LG with 8.7 percent (up 0.3 percentage points), Motorola with 4.9 percent and HTC with 3.5 percent.
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Top Smartphone OEMs
3 Month Avg. Ending Jul. 2015 vs. 3 Month Avg. Ending Apr. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
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Share (%) of Smartphone Subscribers
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Apr-15
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Jul-15
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Point Change
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Total Smartphone Subscribers
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100.0%
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100.0%
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N/A
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Apple
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43.1%
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44.2%
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1.1
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Samsung
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28.6%
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27.3%
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-1.3
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LG
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8.4%
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8.7%
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0.3
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Motorola
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4.9%
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4.9%
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0.0
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HTC
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3.7%
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3.5%
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-0.2
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Smartphone Platform Market Share
Android ranked as the top smartphone platform in July with 51.4 percent market share, followed by Apple with 44.2 percent (up 1.1 percentage points from July), Microsoft with 2.9 percent, BlackBerry with 1.3 percent and Symbian with 0.1 percent.
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Top Smartphone Platforms
3 Month Avg. Ending Jul. 2015 vs. 3 Month Avg. Ending Apr. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
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Share (%) of Smartphone Subscribers
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Apr-15
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Jul-15
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Point Change
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Total Smartphone Subscribers
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100.0%
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100.0%
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N/A
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Android
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52.2%
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51.4%
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-0.8
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Apple
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43.1%
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44.2%
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1.1
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Microsoft
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3.0%
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2.9%
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-0.1
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BlackBerry
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1.5%
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1.3%
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-0.2
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Symbian
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0.1%
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0.1%
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0.0
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Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 73.3 percent of the app audience, followed by Facebook Messenger (59.5 percent), YouTube (59.3 percent) and Google Search (52 percent).
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Top 15 Smartphone Apps
July 2015
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
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Top 15 Apps
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% Reach
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1
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Facebook
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73.3%
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2
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Facebook Messenger
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59.5%
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3
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YouTube
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59.3%
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4
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Google Search
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52.0%
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5
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Google Play
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51.8%
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6
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Google Maps
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50.6%
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7
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Pandora Radio
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43.9%
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8
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Gmail
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43.4%
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9
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Instagram
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38.7%
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10
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Yahoo Stocks
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31.1%
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11
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Apple Maps
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28.2%
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12
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Amazon Mobile
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26.1%
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13
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Twitter
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25.7%
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14
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Apple Music
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24.1%
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15
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Snapchat
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21.9%
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For more information: Request a Demo of Mobile Metrix or Request a Demo of MobiLens
About Mobile Metrix
comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
About MobiLens
comScore MobiLens is a market research tool that provides insights into consumers' smartphone and tablet device preferences, usage trends, and demographics. Matching quantitative observed behaviors with self-reported survey responses, MobiLens connects data about consumers' mobile content consumption with their purchase-intents, interests and device satisfaction. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
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SOURCE comScore, Inc.
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